Being a REALTOR® Archive

That ‘Special Function Room’ Is Back in Demand

By Melissa Dittmann Tracey, REALTOR® Magazine The special function room – like outdoor living rooms and home offices — had mostly vanished from new-homes and home remodels during the housing downturn. But now they’re reappearing. Also back in demand,...
October 6, 2014

Accepting the Best Offer: What’s Important to You?

Choosing the best home offer is a cinch for sellers who know what terms are their deal-breakers. Planning ahead can get your clients the most out of their home sale. Help sellers have a seamless sale by sharing “6...
September 5, 2014

Start the Conversation: Turn Your Sellers on to Staging

By Patti Stern, Principal PJ & Company Staging and Interior Decorating Staging is no longer optional for sellers who want to get the most value from their home. Many sellers are still reluctant to stage, making it a tough...

Free e-Newsletter Info Shows Owners TLC for the Home

Help home owners make their home the “youngest” on the block. Add to your e-newsletter a free article, “Is Your Home Older Than Its Years?,” from the REALTOR® Content Resource. It’s one of five free articles now available in...
August 22, 2014

Fixer-Upper Sellers Unrealistic on Price?

Sure, the sellers know potential buyers must be willing to invest much-needed TLC in their home after the purchase. The tough part is getting them to price properly based on the true cost of necessary fixes. Help them be...
August 8, 2014

Quick Ways to Create Shade

Help sellers create a cool outdoor living space buyers will want to relax in during showings — and come back to after they’ve bought the place. Post to Facebook a free article from the REALTOR® Content Resource with smart...
July 25, 2014

5 Deck Makeover Projects Under $300

Give sellers everything they need to transform their deck into that one feature of their home buyers can’t walk away from — without spending a fortune. Email a free article from the REALTOR® Content Resource: “5 Deck Makeover Projects...
July 11, 2014

Pick a Perfect Paint Palette

Just about every seller’s willing to throw a new coat of paint on the walls to attract buyers. But it’s got to be the right paint color to capture buyers’ attention. Lend a hand by branding, printing, and hand...
June 13, 2014

10 Home Checks to Prepare for the Warmer Months

Homes can take a bad hit during the winter, particularly after this year’s harsh winter. Seasonal damage to a home isn’t always easily visible, but if it’s not repaired, spring and summer storms can add to the problems, says...

7 Tips to Stage Home

Land more listings with free info that shows sellers you know the best ways to make their home look irresistible to buyers. Brand, print, and hand deliver to sellers a free article, 7 Tips for Staging Your Home, from...
April 18, 2014