Author Archive

Why Empty Homes Don’t Sell

By Julea Joseph, Reinventing Space Every morning on my Chicago area social media feed, I see acres and acres of empty rooms posted by real estate professionals. So many empty dining rooms, breakfast rooms, kitchens, living and bedrooms. Do...

5 Golden Rules to Home Staging on a Budget

   Contributed by
March 30, 2015

How to Update a Kitchen to Attract Buyers

By Patti Stern, PJ & Co. Staging and Interior Decorating Kitchens are more important than ever when it comes to influencing buyers’ perceptions of a home as well as the perceived value. Some home owners make it a priority...
March 23, 2015

Why You Should Pay Attention to the Home’s Furniture Layout

By Charlene Storozuk, guest contributor One thing that occasionally gets overlooked when preparing a home for sale is furniture layout. I’ve been in many homes where I’ve felt that something wasn’t quite right about a certain room as soon...
March 2, 2015

The 50 Shades of Gray for a Home’s Exterior

February 23, 2015

The Top 5 Do’s and Don’ts in Home Staging

By Patti Stern, PJ & Co. Staging and Interior Decorating The early spring home selling-season is kicking off. There’s no time like the present to start decluttering and transforming your lived-in home into a show-worthy property to make a...
February 16, 2015

Staging Tips: Styling for the Photo Shoot

By Julea Joseph, Reinventing Space You have worked tirelessly preparing your home for sale. Don’t let all your hard work fall short with the often forgotten, most overlooked step in a great home staging – The Pre-Photo Shoot Styling....
January 26, 2015

Reveal to Your Clients the ‘Ugly Truths’ When Staging

By Audra Slinkey, Home Staging Resource Sometimes you have to give clients a big dose of reality, and it isn’t always pretty – particularly when you’re talking about something personal like the condition of their home. But don’t be...
January 5, 2015

3 Ways to Start a Bidding War Through Staging

By Audra Slinkey, Home Staging Resource Every real estate professional wants to have the reputation for being “the agent that makes the most money for their sellers.” But how exactly can you do that? First, I’m going to give...
December 29, 2014

Which Color Combinations Go Well Together In Staging?

By Lindsey Schroeder, Archway Construction Conventional wisdom says to paint everything white when a home is up for resale — but savvy sellers know color can actually be a smart staging tool. A well-chosen color scheme in furniture and...
December 22, 2014