5 Items High on Women’s Home Shopping Lists

Women are big decision-makers when it comes to buying and designing a home.

Men tend to be more interested in a home’s space and dimensions, but women tend to be more swayed by a home’s aesthetics, layout, and functionality, according to Coldwell Banker Real Estate consumer specialists who have been studying men and women home-buying preferences.

So if women are the main decision-makers when it comes to the interior of homes, what do they most often want in a home?

A recent article at MSN highlighted some of women’s most common preferences in homes, according to surveys. The list included:

1. Supersized closets

2. Jetted bath tubs

3. Big, open kitchens that include space for dining, entertaining, doing homework, and socializing

4. Comfortable spaces for socializing, such as a kitchen island or comfortable den

5. Low maintenance, such as easy to maintain landscaping and a home that is new or recently renovated

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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  1. I find that jetted tubs aren’t a plus for either gender of home-seekers — they’re rarely well maintained because rarely used, at least here in Boston, and it’s very difficult to get them serviced. And men and women alike are shopping for low-maintenance homes that need next-to-zero upgrading. I don’t think gender is really an issue — will we never get away from this pink vs blue thing?

  2. Jetted tubs in at least 40% of the buyers are a minus, rather than a plus. I find that my female buyers, are more concerned about a dressing and makeup area where they don’t have to stand up while grooming.

  3. While the jetted tub is larger and more modern it’s rarely the deal breaker. Here in Orange County, California Buyers want remodeled top to bottom for cheap!

  4. I am not sure about the jet tub statistics,and we do not have one, but everything else you mentioned it, ironically, included in our new home. My wife also fell in love with our house in our first walk through. I would have to agree with at least 4 out 5 items you listed.

  5. More and more of my clients are just wanting ‘soaking’ tubs. A jetted tub must be used regularly enough that it doesn’t built up bacteria in the system. So many people say, “save the jets for the outdoors hot tub and give me a soaker.” I agree that with busy families, and jobs, the majority want easy clean up and low maintenance!

  6. I was surprised too about the jetted tub. People just do not have that luxury of time to use it and take care of it. I would thought a mud room would be more practical. A real luxury on the cheap is that make up/blow dry area in the master bath.