By Charlene Storozuk, Dezigner Digz

Last year I wrote an article about giving purpose to every inch of usable space. Not only is that important, but it’s also key that these bonus areas help make your listing memorable.

BEFORE

Here is the before photo of an open area in the master bedroom of a small townhouse we recently staged.  As you’ll see, the home owners were using this area of the master bedroom as a mini-gym. There’s nothing wrong with that when you are living in the home. In fact, I thought it was a really good use of the space as it served their needs — they didn’t want to use the equipment downstairs in the basement.

However, now that the home owners were planning on selling, I needed to focus on this area to make the listing pop. Sure, this space already did serve a purpose, but it wasn’t what I felt would appeal to the majority of potential buyers.

Based on the demographics of the neighborhood and the size of the home and yard, I determined that the potential buyers would most likely be a young, professional couple – first-time buyers, without children. So I decided to appeal to the female audience and create a luxe space where she could pamper herself and take a bit of “me time” before they start a family.

Therefore, I went with the idea of designing a dressing room. (The female version of a man cave, I guess.)  Not everyone has a space in their home that they can forfeit to turn into a dressing room, so in my mind, I view a dressing room as somewhat of a guilty pleasure or luxury. Continue reading »