By Melissa Dittmann Tracey
You hear the message a lot in the real estate industry: Staging can help get a home sold faster and for more money. But convincing customers of that — particularly if it means fronting some money on their end — is not always easy.
The Real Estate Staging Association, a trade association for the staging industry, recently released some findings from a study using data from January 2012 to December 2012 that back up that message.
RESA studied 89 homes that were previously on the market that were not staged. The unstaged homes remained on the market for 166 days, on average, before the home owners called in a professional stager.
After the homes were staged, the homes received their first offer within 32 days, the study found. What’s more, nine of those homes received multiple offers.
Do your sellers need more convincing? Continue reading »
By Patti Stern, PJ & Co. Home Styling LLC
When I first met with a recent client, Stuart, he shared memories of raising his family, gatherings with friends, and 23 years in his beautiful 3,200-square-foot contemporary home.
The home offered tremendous open space and wonderful features, but for the past several years, key rooms in the home were converted to Stu’s home office suite. The living and dining room housed desks, chairs, and video editing equipment — an uninviting space for a young family seeking a place to call home and make their own memories.
Real estate professional Ellen Levada of Calcagni in Cheshire, Conn., recommended our staging services to make the home attractive to buyers, get it sold, and for top dollar. With a new home already purchased, Stu was motivated and understood the importance of staging to sell. After our initial meeting, he embraced our proposal to stage 14 rooms and showcase the open floor plan, square footage, and wonderful architectural details of the home.
Buyers today want move-in condition homes with updated decor that can easily fit their lifestyle and furnishings. Fresh modern paint choices in several of the rooms and new carpeting provided a neutral canvas for furnishings and decor. Our team then transformed 14 rooms in the home in a single day to “wow” buyers and help establish an emotional connection to the space. Continue reading »
Forty-three percent of Americans admit to being disorganized, according to the 2012 Ikea Behind Closed Doors survey. That translates into 55 minutes a day the average American spends looking for things.
Help home owners ratchet down their stress levels — especially with the proliferation of stuff they acquire during this back-to-school season — by emailing a free article, How to Get Rid of Stuff and Declutter Your Life, from the REALTOR® Content Resource. It’s one of five free articles now available in the September “Back to School? Live the Clutter-Free Life” article package. Continue reading »
By Sabine H. Schoenberg
Most sellers concentrate on getting the inside of their homes ready for visiting buyers. While this is, of course important many miss the most important moment in the presentation of their home: The so-called “windshield effect.”
By the time buyers enter a home they already formed opinions. They already have emotional imprints and reactions. The property, including your seller’s “stuff” spread around the outside of the home, gives them clues about the sellers and, most importantly, their motivation for sale.
I always tell my client sellers: Daily living and presenting a home are two very different experiences. We are all bound by our habits. However, a buyer sees a home for the first time with fresh eyes and as a visitor.
Have your seller ask themselves these five questions: Continue reading »
By Melissa Dittmann Tracey, REALTOR(R) Magazine
In this month’s issue of REALTOR(R) Magazine, Beverly Hills real estate pro to the stars Myra Nourmand and Brett Baer, a luxury home stager with Meredith Baer Home, shared with me how to add some Hollywood magic to your listings.
Take a look at some of their ideas for sprucing up the homes of A-list celebrities.
By Myra Nourmand
During the holidays, winter cheer is everywhere. Holiday carols fill homes, stores are beautifully decorated, and there’s a general feeling of joy as families gather and fulfill each other’s wish-lists.
No doubt, people are in a buying spirit. In fact, I’ve closed deals on Christmas and New Years. For home buyers looking forward to starting off fresh for the New Year, you want to create a warm and inviting space that will set your home apart from the rest.
Here are five easy ways to do this: Continue reading »
By Charlene Storozuk, Dezigner Digz
Last year I wrote an article about giving purpose to every inch of usable space. Not only is that important, but it’s also key that these bonus areas help make your listing memorable.
Here is the before photo of an open area in the master bedroom of a small townhouse we recently staged. As you’ll see, the home owners were using this area of the master bedroom as a mini-gym. There’s nothing wrong with that when you are living in the home. In fact, I thought it was a really good use of the space as it served their needs — they didn’t want to use the equipment downstairs in the basement.
However, now that the home owners were planning on selling, I needed to focus on this area to make the listing pop. Sure, this space already did serve a purpose, but it wasn’t what I felt would appeal to the majority of potential buyers.
Based on the demographics of the neighborhood and the size of the home and yard, I determined that the potential buyers would most likely be a young, professional couple – first-time buyers, without children. So I decided to appeal to the female audience and create a luxe space where she could pamper herself and take a bit of “me time” before they start a family.
Therefore, I went with the idea of designing a dressing room. (The female version of a man cave, I guess.) Not everyone has a space in their home that they can forfeit to turn into a dressing room, so in my mind, I view a dressing room as somewhat of a guilty pleasure or luxury. Continue reading »
By Barb Schwarz, Stagedhomes.com
Staging a home for sale involves a number of key things to do and here are four of my top things. I call them the “4 C’s” in home staging (and they’re considered “green staging” in this way as well): Clutter free, Clean, Color and Creative.
Turn chaos into order and peace. Americans are the largest consumers in the world. We have too much “stuff” everywhere! When you want to sell your house you need to go through room by room and remove excess items. Leave space between items, on the walls, and floor to show off the architectural features of the house.
The room will feel larger–and better because it’ll feel more spacious. Buyers need to see and feel the space to buy it. Whether the house you are selling is vacant or lived in, you do not want the rooms empty but you also do not want them overcrowded with too much “stuff” either.
Once it’s clutter-free, commit to keeping the room this way by not bringing in more “stuff”. Below are some important ideas to remember and do:
By Melissa Dittmann Tracey, REALTOR® Magazine
Using personal photos to decorate the walls and tables are common in homes. But when you’re listing a home for sale, can those personal photos become a turnoff to potential home buyers?
Real estate professionals and stagers differ on how much of a fuss they make over family photos gracing their clients’ for-sale homes.
Some in the industry strongly advise their clients to remove all personal photos. After all, you want potential buyers to be able to visualize themselves living in the home and not be distracted by seeing personal photos of the current home owners’ vacations, wedding photos, and family reunions.
Others in the industry may say “why not?” They argue that photos actually make a home feel more warm, inviting, and feel like a “home.” Even some builder model homes have started incorporating personal photos into the decor to personalize spaces more.
What do you think?
By Erica Christoffer, multimedia Web producer, REALTOR® Magazine
Looking for quick, easy ideas to bring a home to life, add value, or prep for sale without spending a lot? Learn from the pros! Designers who presented at the International Builders’ Show in Orlando last week had a plethora low-cost, chic ideas to make to most of an interior space.
1. Transform closets: Your clients might consider turning a smaller, awkward closet into a built-in with cabinetry and shelving, or if there’s enough space, even a desk nook. Add dramatic dimension with disc lighting on each shelf. Buyers are looking to maximize every inch of a home with workspaces and storage solutions they’ll actually use. (Jerry Collin, Kay Green Design) [Here are some great before and after closet transformations from Real Simple.]
2. Create a ‘Garage Mahal’: Make the garage an attractive space with a dedicated recycling area, wall mounted shop-vacuum, and maybe a mini (or big) refrigerator for adult beverages. When in doubt, hang it up – provide hanging areas for bikes, tools, equipment, etc. Consider installing a workbench and storage. (Jillian Prichard Cooke, DES-SYN)
3. Avoid seasonal colors: Greys and stone colors are the new neutrals. Accent them with bursts of bright blues, oranges or reds. (Marc Thee, Marc-Michaels Interior Design)
4. Provide simple luxury: A foldout cabana, two outdoor lounge chairs, and a small table is an inexpensive way to give a backyard living space a sense of luxury. Stage it with candles, flowers or cool drinks (iced tea, lemonade, water, etc.) that you can serve during an open house. (Jillian Prichard Cooke, DES-SYN) Continue reading »