staging Archive

Staging Tips: Styling for the Photo Shoot

By Julea Joseph, Reinventing Space You have worked tirelessly preparing your home for sale. Don’t let all your hard work fall short with the often forgotten, most overlooked step in a great home staging – The Pre-Photo Shoot Styling....
January 26, 2015

3 Ways to Start a Bidding War Through Staging

By Audra Slinkey, Home Staging Resource Every real estate professional wants to have the reputation for being “the agent that makes the most money for their sellers.” But how exactly can you do that? First, I’m going to give...
December 29, 2014

Add Some Harvest Decor to Your Staging

By Melissa Dittmann Tracey, REALTOR® Magazine Fall is in the air… Just because your home owners have their home listed for-sale, doesn’t mean they have to strip their home of all fall seasonal décor. In fact, adding a little...
November 3, 2014

3 Photos That Will Make You Want to Stage a Vacant Listing

By Patti Stern, Principal PJ & Company Staging and Interior Decorating After making a desperate $50,000 price reduction on her parent’s well-maintained home a “Today Show” viewer asked real estate expert, Barbara Corcoran, if she should remove the dated...
October 20, 2014

Help Sellers Get Their Homes Back in Shape After Halloween

Show sellers how to get their home back in showing shape after the Halloween fun ends: Brand, print, and hand deliver a free article: “Egging, Toilet Papering: How to Clean Up After Halloween Pranks” from the REALTOR® Content Resource....
October 17, 2014

Quick Ways to Create Shade

Help sellers create a cool outdoor living space buyers will want to relax in during showings — and come back to after they’ve bought the place. Post to Facebook a free article from the REALTOR® Content Resource with smart...
July 25, 2014

5 Deck Makeover Projects Under $300

Give sellers everything they need to transform their deck into that one feature of their home buyers can’t walk away from — without spending a fortune. Email a free article from the REALTOR® Content Resource: “5 Deck Makeover Projects...
July 11, 2014

Mudrooms: Should You Stage One in Your Listing?

By Melissa Dittmann Tracey, REALTOR(R) Magazine Given the harsh winter across the country this year, more home buyers may have added a mudroom to their wish-lists. Could staging one in your listing win over more buyers’ hearts? The home...
July 7, 2014

How Staging Landed the Most Unexpected Buyer

By Patti Stern, PJ & Company Staging and Interior Decorating My recent clients, Leta and Carl, spent over 20 years in their Hamden, Conn., home. For years they contemplated selling but delayed — hoping someday one of their daughters...
June 23, 2014

Pick a Perfect Paint Palette

Just about every seller’s willing to throw a new coat of paint on the walls to attract buyers. But it’s got to be the right paint color to capture buyers’ attention. Lend a hand by branding, printing, and hand...
June 13, 2014