staging Archive

3 Photos That Will Make You Want to Stage a Vacant Listing

By Patti Stern, Principal PJ & Company Staging and Interior Decorating After making a desperate $50,000 price reduction on her parent’s well-maintained home a “Today Show” viewer asked real estate expert, Barbara Corcoran, if she should remove the dated...
October 20, 2014

Help Sellers Get Their Homes Back in Shape After Halloween

Show sellers how to get their home back in showing shape after the Halloween fun ends: Brand, print, and hand deliver a free article: “Egging, Toilet Papering: How to Clean Up After Halloween Pranks” from the REALTOR® Content Resource....
October 17, 2014

Quick Ways to Create Shade

Help sellers create a cool outdoor living space buyers will want to relax in during showings — and come back to after they’ve bought the place. Post to Facebook a free article from the REALTOR® Content Resource with smart...
July 25, 2014

5 Deck Makeover Projects Under $300

Give sellers everything they need to transform their deck into that one feature of their home buyers can’t walk away from — without spending a fortune. Email a free article from the REALTOR® Content Resource: “5 Deck Makeover Projects...
July 11, 2014

Mudrooms: Should You Stage One in Your Listing?

By Melissa Dittmann Tracey, REALTOR(R) Magazine Given the harsh winter across the country this year, more home buyers may have added a mudroom to their wish-lists. Could staging one in your listing win over more buyers’ hearts? The home...
July 7, 2014

How Staging Landed the Most Unexpected Buyer

By Patti Stern, PJ & Company Staging and Interior Decorating My recent clients, Leta and Carl, spent over 20 years in their Hamden, Conn., home. For years they contemplated selling but delayed — hoping someday one of their daughters...
June 23, 2014

Pick a Perfect Paint Palette

Just about every seller’s willing to throw a new coat of paint on the walls to attract buyers. But it’s got to be the right paint color to capture buyers’ attention. Lend a hand by branding, printing, and hand...
June 13, 2014

3 Myths About Home Staging

By Audra Slinkey, Home Staging Resource There’s been a lot of talk about staging a home to sell these days because for the first time in a long time, sellers are getting above asking price offers! Making the most...
May 26, 2014

7 Tips to Stage Home

Land more listings with free info that shows sellers you know the best ways to make their home look irresistible to buyers. Brand, print, and hand deliver to sellers a free article, 7 Tips for Staging Your Home, from...
April 18, 2014

Staging to Sell: Transforming Small and Large Properties To Sell in Today’s Market

By Patti Stern, guest contributor Getting clients to consider staging their home to sell is a major challenge many real estate professionals encounter. Some sellers think their home is either too small or too big to be staged or...
March 17, 2014