staging Archive

7 Tips to Stage Home

Land more listings with free info that shows sellers you know the best ways to make their home look irresistible to buyers. Brand, print, and hand deliver to sellers a free article, 7 Tips for Staging Your Home, from...
April 18, 2014

Staging to Sell: Transforming Small and Large Properties To Sell in Today’s Market

By Patti Stern, guest contributor Getting clients to consider staging their home to sell is a major challenge many real estate professionals encounter. Some sellers think their home is either too small or too big to be staged or...
March 17, 2014

Give Sellers Info That Sheds Light on Staging

When sellers finish up their painting in preparation for sale, suggest one more tactic to improve their odds of a quick sale for maximum value. Lighten up! Email them a free article, Matching Room Color and Lighting to Get...
February 21, 2014

Want to Sell the Home Faster? Stage it First, Study Says

By Melissa Dittmann Tracey You hear the message a lot in the real estate industry: Staging can help get a home sold faster and for more money. But convincing customers of that — particularly if it means fronting some...
October 7, 2013

How Staging Can Eliminate Buyer Confusion

By Patti Stern, PJ & Co. Home Styling LLC When I first met with a recent client, Stuart, he shared memories of raising his family, gatherings with friends, and 23 years in his beautiful 3,200-square-foot contemporary home. The home...
September 23, 2013

Decluttering Tips for Your Clients

Forty-three percent of Americans admit to being disorganized, according to the 2012 Ikea Behind Closed Doors survey. That translates into 55 minutes a day the average American spends looking for things. Help home owners ratchet down their stress levels...
September 6, 2013

Don’t Forget the ‘Windshield Effect’ When Perfecting Your Listing

By Sabine H. Schoenberg Most sellers concentrate on getting the inside of their homes ready for visiting buyers. While this is, of course important many miss the most important moment in the presentation of their home: The so-called “windshield effect.” By...
September 2, 2013

See Inside: The Staging of Celebrity Homes

By Melissa Dittmann Tracey, REALTOR(R) Magazine In this month’s issue of REALTOR(R) Magazine, Beverly Hills real estate pro to the stars Myra Nourmand and Brett Baer, a luxury home stager with Meredith Baer Home, shared with me how to...
March 18, 2013

5 Tips to Staging a Winter Wonderland

By Myra Nourmand During the holidays, winter cheer is everywhere. Holiday carols fill homes, stores are beautifully decorated, and there’s a general feeling of joy as families gather and fulfill each other’s wish-lists. No doubt, people are in a...
December 10, 2012

Creating a Space Women Buyers Would Crave: Making the Most of Usable Living Space

By Charlene Storozuk, Dezigner Digz Last year I wrote an article about giving purpose to every inch of usable space. Not only is that important, but it’s also key that these bonus areas help make your listing memorable. Here is...
July 30, 2012