staging Archive

7 Secrets for Adding a Finishing Touch to Your Staging

By Katie Laird, guest contributor When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the...
October 16, 2017

What to Do if Your Home Doesn’t Sell

By Patti Stern, PJ & Company Staging and Interior Decorating Has your property been on the market for months with little buyer interest? With a competitive fall market ahead, it may help to reassess the condition of your home,...
September 18, 2017

The Chocolate Chip Cookie Effect: Home Staging Tips to Spark Love at First Sight

By Phil Karp, guest contributor It’s no secret that a properly staged home can sell faster than an empty one. But how far do you need to go to inspire the “chocolate chip cookie effect,” where a buyer walks...
September 11, 2017

Educate Sellers How Home Staging Pays Off

By Patti Stern, PJ & Company Staging and Interior Decorating This spring has been one of our busiest home staging seasons with many sellers enjoying the benefits of preparing their homes early and marketing to targeted buyers – boosting...
June 5, 2017

Smart Staging Solutions for the Owner Occupied House

By Julea Joseph, guest contributor As a home stager, I hear weekly this song from people getting ready to sell their occupied home: “My closets are stuffed, I hate my living room sofa, Grandma’s old dinette set looks shoddy,...
April 10, 2017

How to Reinvent a Room to Attract Buyers

By Patti Stern, PJ & Company Staging and Interior Decorating Thinking about remodeling but not sure it will pay off when it comes time to sell? According to Remodeling Magazine’s Cost vs. Value Report, most room remodels and additions...
October 10, 2016

Neutralizing Your Home To Appeal To Both Genders: 5 Tips

By Patti Stern, PJ & Company Staging and Interior Decorating Hesitant to paint your living room accent wall that bright new trending color before listing your home this spring? Worried those beautiful floral patterned curtains in the bedroom will scare...
December 7, 2015

5 Ways to Convert Your Bathroom into a Spa-Like Oasis

By Christina El Moussa, HGTV’s “Flip or Flop” Imagine coming home from a hard day at work, stepping into the bathroom, and feeling all of your worries fade away as you soak in the tub or stand under a...
October 26, 2015

Top 10 Stupid Staging Ideas

By Justin Riordan, Spade and Archer Design Agency Not all home staging is created equally. Staging Darwinism is real and only the smart survive. Below we countdown the top 10 “stoopidest” home staging ideas. #10. “Bake cookies right before...
October 5, 2015

How to Accentuate the Home’s Positive Features in Staging

The following section has been reprinted with permission from stager Tori Toth’s new book, “Feel at Home: Home Staging Secrets for a Quick and Easy Sell” (Morgan James Publishing, 2015). Toth is the owner of Stylish Stagers Inc. in...