By Melissa Dittmann Tracey
You hear the message a lot in the real estate industry: Staging can help get a home sold faster and for more money. But convincing customers of that — particularly if it means fronting some money on their end — is not always easy.
The Real Estate Staging Association, a trade association for the staging industry, recently released some findings from a study using data from January 2012 to December 2012 that back up that message.
RESA studied 89 homes that were previously on the market that were not staged. The unstaged homes remained on the market for 166 days, on average, before the home owners called in a professional stager.
After the homes were staged, the homes received their first offer within 32 days, the study found. What’s more, nine of those homes received multiple offers.
Do your sellers need more convincing? Continue reading »
By Barb Schwarz, Stagedhomes.com
There’s been a drastic change within the real estate world just in the last few years. Competition in the market continues, and sellers and agents alike are working to find solutions that will make a home stand out in the crowd.
The down economy has driven the need for Accredited Staging Professionals® (ASPs®) more than ever before. In fact, we are seeing more ASP® home stagers as part of real estate teams. With an ever-growing number of short sales and bank-owned properties in markets all over the country, sellers of homes in regular price levels are in fierce competition to get the house sold.
Just the other day I was asked to define staging services and how they relate to the seller, the agent, and the stager.
First of all, the success of staging speaks for itself. Consider that statistics gathered by Stagedhomes.com shows that 94.6 percent of homes staged by an Accredited Staging Professional® sell within 33 days, compared to an average of 196 days for homes that are not staged. Homes staged by Accredited Staging Professionals® stay on the market 83 percent less time than a home that has not been staged. Continue reading »
By Barb Schwarz, Stagedhomes.com
Home sellers and REALTORS® have two priorities: sell the property fast and for as much money as possible. Market-sensitive pricing and a well-executed marketing plan to get the most attention in the marketplace are, of course, crucial. Equally important is to make sure a property makes a great first impression. These days, with more than 80 percent going online to begin their home search, it’s imperative that the first impression not only is made when visiting a home, but as important through pictures in Web listing.
Statistics gathered by Stagedhomes.com shows that 94.6 percent of homes staged by an Accredited Staging Professional (ASP®) sell within 33 days, compared to an average of 196 days for homes that are not staged. Homes staged by ASP®s stay on the market 83 percent less time than a home that has not been staged.
Completion of Home Staging: Thursday. Contract: Friday.
Too good to be true? Not at all. Just ask Carmen Wilber of DeLand in East Central, Florida.
Carmen, ASP®, and owner of Style Fusion Home Staging, recently got a call from the owners of a vacant home that had been on the market for two months with plenty of visitors yet no offers. Those who had seen the home, the REALTOR® representing the home shared, couldn’t easily visualize what it would like to live in the home. It was clear the property needed to be staged.
After an initial walk-through of the house, when Carmen described her staging process and the improvements she recommended, she went to work. Continue reading »