By Melissa Dittmann Tracey
You hear the message a lot in the real estate industry: Staging can help get a home sold faster and for more money. But convincing customers of that — particularly if it means fronting some money on their end — is not always easy.
The Real Estate Staging Association, a trade association for the staging industry, recently released some findings from a study using data from January 2012 to December 2012 that back up that message.
RESA studied 89 homes that were previously on the market that were not staged. The unstaged homes remained on the market for 166 days, on average, before the home owners called in a professional stager.
After the homes were staged, the homes received their first offer within 32 days, the study found. What’s more, nine of those homes received multiple offers.
Do your sellers need more convincing? Continue reading »
By Charlene Storozuk, Dezigner Digz
With the growing number of home staging training schools popping up to make a fast buck, the result is a glut of “home stagers” in the marketplace with absolutely no experience and no idea of how to run a business.
Are you willing to put your client’s largest investment into the hands of someone without the expertise necessary to get the results you need? This could turn out to be a very costly mistake.
Here are some things to keep in mind when selecting a home stager:
Lowest Quote/Free Consultations
Beware of home stagers that come in at a much lower bid than others. Usually it’s reflected in the quality of accessories and furniture that they will provide.
Some home stagers may offer you free home staging consultations. As my parents always told me, “nothing in life is ever free”. There’s always a catch and in this case, it may be that he or she has absolutely no experience and may give your client potentially harmful advice.
Make sure that the home stager has a professional Web site; not just a “cookie-cutter” mini-site provided through their training school. In today’s world, anyone serious about doing business must have a Web site.
If the home stager you are considering hiring does not have one, perhaps he or she is more of a hobbyist.
Having a Web site demonstrates that the home stager means business and takes a serious approach to what they do. Make sure you look for testimonials from other real estate professionals as this speaks volumes as to their credibility and capability.
When interviewing your home stager, ask to see either prints or a CD of photos from his or her portfolio. If they don’t have this, you should pass on this person.
In today’s world of technology, with the click of a mouse, photos can be taken from one home stager’s Web site and plunked onto another’s site and passed off as their work. Continue reading »
By Christine Rae
Got your attention, eh? Isn’t it amazing that negative headlines capture our attention more than positive ones?
Well now that I have your attention may I set your mind at rest by saying the necessity for staging your listings has not gone away. But what has gone away is half-completed staging, surface staging, fluffy staging and vignette staging.
You might say I have a vested interest in saying these things and I do but they are for sure happening. So putting your head in the sand and ignoring these changes may cost you a listing or your customer to lose equity return. What do I mean?
When things get tough, and times are leaner, many people cutback on marketing, which I think is crazy since marketing is a leading contributor to sales success. Most marketing gurus will tell you to evaluate marketing but stepping it down in tough times sends a message all of its own (just as stepping it up would).
Staging property is a marketing advantage that you cannot afford to forfeit. You don’t know what your competitor is doing, also many home sellers are contacting stagers directly in order to maximize market appeal. This will be your competition.
Oh, by the way, stagers are good sources for listing referrals! Have you ever thought of that?
What is important for you to know is that the staging industry has grown exponentially. Therefore, there are great stagers, bad stagers and those who muddle Continue reading »