Patti Stern Archive

6 Misperceptions About Home Staging

By Patti Stern, PJ & Co. Staging and Interior Decorating Staging your home involves creating an environment that house hunters can envision themselves living in and can help to facilitate a speedy sale and for top dollar. Quite simply,...
July 20, 2015

6 Remodeling Projects That Can Add to Your Resale Value

By Patti Stern, PJ & Company Staging and Interior Decorating Home remodeling has become more popular than ever to attract buyers, thanks to an improving economy, strong job growth, higher disposable income, more home sales, low interest rates, and...

How to Update a Kitchen to Attract Buyers

By Patti Stern, PJ & Co. Staging and Interior Decorating Kitchens are more important than ever when it comes to influencing buyers’ perceptions of a home as well as the perceived value. Some home owners make it a priority...
March 23, 2015

The Top 5 Do’s and Don’ts in Home Staging

By Patti Stern, PJ & Co. Staging and Interior Decorating The early spring home selling-season is kicking off. There’s no time like the present to start decluttering and transforming your lived-in home into a show-worthy property to make a...
February 16, 2015

How Staging Is Key to Tackle the Emerging Generational Gap

By Patti Stern, Principal, PJ & Company Staging and Interior Decorating Every one is starting to make predictions already for the 2015 housing market. One of our own predictions: 2015 will continue to be a buyer’s market, particularly in certain...
November 24, 2014

3 Photos That Will Make You Want to Stage a Vacant Listing

By Patti Stern, Principal PJ & Company Staging and Interior Decorating After making a desperate $50,000 price reduction on her parent’s well-maintained home a “Today Show” viewer asked real estate expert, Barbara Corcoran, if she should remove the dated...
October 20, 2014

Start the Conversation: Turn Your Sellers on to Staging

By Patti Stern, Principal PJ & Company Staging and Interior Decorating Staging is no longer optional for sellers who want to get the most value from their home. Many sellers are still reluctant to stage, making it a tough...
September 1, 2014

How Staging Landed the Most Unexpected Buyer

By Patti Stern, PJ & Company Staging and Interior Decorating My recent clients, Leta and Carl, spent over 20 years in their Hamden, Conn., home. For years they contemplated selling but delayed — hoping someday one of their daughters...
June 23, 2014

Staging to Sell: Transforming Small and Large Properties To Sell in Today’s Market

By Patti Stern, guest contributor Getting clients to consider staging their home to sell is a major challenge many real estate professionals encounter. Some sellers think their home is either too small or too big to be staged or...
March 17, 2014

A Decorator’s Personal Guide to Surviving a Home Remodeling Project

By Patti Stern, guest contributor Whether an experienced do-it-yourselfer or a first-time remodeler, a remodeling project can be intrusive and overwhelming to every aspect of a person’s life. That’s why hiring a professional can save time, money, and a...
February 17, 2014