Patti Stern Archive

How to Select the Right Accessories to Dress Up Your Listings

By Patti Stern, PJ & Company Staging and Interior Decorating If sellers want to get their home noticed in today’s competitive real estate market, they must create a “show ready” property so buyers will feel at home and want...

The Importance of Show-Ready Model Homes

By Patti Stern, PJ & Company Staging and Interior Decorating Is model home building still a smart investment for homebuilders in today’s market? Some builders believe that today’s buyer knows exactly what they want and therefore don’t have to...

Neutralizing Your Home To Appeal To Both Genders: 5 Tips

By Patti Stern, PJ & Company Staging and Interior Decorating Hesitant to paint your living room accent wall that bright new trending color before listing your home this spring? Worried those beautiful floral patterned curtains in the bedroom will scare...
December 7, 2015

6 Misperceptions About Home Staging

By Patti Stern, PJ & Co. Staging and Interior Decorating Staging your home involves creating an environment that house hunters can envision themselves living in and can help to facilitate a speedy sale and for top dollar. Quite simply,...

6 Remodeling Projects That Can Add to Your Resale Value

By Patti Stern, PJ & Company Staging and Interior Decorating Home remodeling has become more popular than ever to attract buyers, thanks to an improving economy, strong job growth, higher disposable income, more home sales, low interest rates, and...

How to Update a Kitchen to Attract Buyers

By Patti Stern, PJ & Co. Staging and Interior Decorating Kitchens are more important than ever when it comes to influencing buyers’ perceptions of a home as well as the perceived value. Some home owners make it a priority...

The Top 5 Do’s and Don’ts in Home Staging

By Patti Stern, PJ & Co. Staging and Interior Decorating The early spring home selling-season is kicking off. There’s no time like the present to start decluttering and transforming your lived-in home into a show-worthy property to make a...

How Staging Is Key to Tackle the Emerging Generational Gap

By Patti Stern, Principal, PJ & Company Staging and Interior Decorating Every one is starting to make predictions already for the 2015 housing market. One of our own predictions: 2015 will continue to be a buyer’s market, particularly in certain...

3 Photos That Will Make You Want to Stage a Vacant Listing

By Patti Stern, Principal PJ & Company Staging and Interior Decorating After making a desperate $50,000 price reduction on her parent’s well-maintained home a “Today Show” viewer asked real estate expert, Barbara Corcoran, if she should remove the dated...

Start the Conversation: Turn Your Sellers on to Staging

By Patti Stern, Principal PJ & Company Staging and Interior Decorating Staging is no longer optional for sellers who want to get the most value from their home. Many sellers are still reluctant to stage, making it a tough...