Patti Stern Archive

How Staging Is Key to Tackle the Emerging Generational Gap

By Patti Stern, Principal, PJ & Company Staging and Interior Decorating Every one is starting to make predictions already for the 2015 housing market. One of our own predictions: 2015 will continue to be a buyer’s market, particularly in certain...
November 24, 2014

3 Photos That Will Make You Want to Stage a Vacant Listing

By Patti Stern, Principal PJ & Company Staging and Interior Decorating After making a desperate $50,000 price reduction on her parent’s well-maintained home a “Today Show” viewer asked real estate expert, Barbara Corcoran, if she should remove the dated...
October 20, 2014

Start the Conversation: Turn Your Sellers on to Staging

By Patti Stern, Principal PJ & Company Staging and Interior Decorating Staging is no longer optional for sellers who want to get the most value from their home. Many sellers are still reluctant to stage, making it a tough...
September 1, 2014

How Staging Landed the Most Unexpected Buyer

By Patti Stern, PJ & Company Staging and Interior Decorating My recent clients, Leta and Carl, spent over 20 years in their Hamden, Conn., home. For years they contemplated selling but delayed — hoping someday one of their daughters...
June 23, 2014

Staging to Sell: Transforming Small and Large Properties To Sell in Today’s Market

By Patti Stern, guest contributor Getting clients to consider staging their home to sell is a major challenge many real estate professionals encounter. Some sellers think their home is either too small or too big to be staged or...
March 17, 2014

A Decorator’s Personal Guide to Surviving a Home Remodeling Project

By Patti Stern, guest contributor Whether an experienced do-it-yourselfer or a first-time remodeler, a remodeling project can be intrusive and overwhelming to every aspect of a person’s life. That’s why hiring a professional can save time, money, and a...
February 17, 2014

How Staging Can Eliminate Buyer Confusion

By Patti Stern, PJ & Co. Home Styling LLC When I first met with a recent client, Stuart, he shared memories of raising his family, gatherings with friends, and 23 years in his beautiful 3,200-square-foot contemporary home. The home...
September 23, 2013

Could Your Listing Use a Stylish Update?

By Patti Stern, PJ & Co. Home Styling Fifteen seconds. That’s how long a home for sale has to make a good first impression. And, that’s if you can get today’s sophisticated buyers off their mobile device and to...