Picture It: Create a Character to Guide Your Design

By Mary Cook, Mary Cook & Associates

Now more than ever, model homes are key sales tools for developers. In the current housing market crisis, people are weighing every factor in their decision on buying a home.

Beyond the typical questions on the quality of the finishes, school districts, and mortgage rates, those who are looking to spend their life savings on a place are looking for deeper psychological reasons to sign on the dotted line.

Does this home speak to me? Can I imagine my lifestyle being a fit here?

That’s why my firm spends so much time getting to know the prospective audience for which we design model homes. We design for specific people, often taking the time to create fictitious characters such as “John the Wall Streeter,” who lets his girlfriend decorate his place. Read more