By Melissa Dittmann Tracey, REALTOR(R) Magazine
Great staging can help buyers fall in love with a home, but can some lucky numbers help get them through the front door?
Some numbers may be more lucky than others when pricing a home for sale, according to market psychology. For example, prices ending in “9” can make some buyers feel like they’re getting a deal. So “$149,999” versus “$150,000” may not change the value too much, but it can sound like a better deal to potential buyers. Suddenly, the home is priced in the $140,000 range rather than the $150,000 range.
Fifty-three percent of listed homes that Trulia recently analyzed had a price ending in a “9.” Five was also a common last number. Continue reading »