The Visual Nature of the Internet Has Home Owners More Attuned to Aesthetics
Filed under: Design Psychology, Home Trends, Staging Tips
By Erica Christoffer
Two professions greatly benefiting from the Internet’s ability to help connect people visually are interior designers and home stagers.
First, let’s clarify: Interior design and home staging are two very distinct industries. As Jennie Norris, president of the International Association of Home Staging Professionals, points out: “Staging is all about depersonalizing a house and decorating and interior design are about personalizing a house.”
When home stagers work with a seller, they are considering elements that appeal to a broad audience. “It’s not about the seller at all. It is about presenting a product to the market (the house) and ensuring it is appealing to the buyer,” says Norris.
Both trades use design theories to accomplish different goals. But they do share the common bond of visualizing what a home could be – something home owners have grown attuned to with online accessibility and the rise of reality television shows.
“The world, in some ways because of the Internet, has gotten smaller and smaller,” says staging expert Barb Schwarz. “People are very educated and will do their research. The public is pretty darn smart when it comes to selling their home.”
