Do Psychological Triggers Draw You to Certain Homes?

By Melissa Dittmann Tracey

Determining which home to buy goes beyond the number of bedrooms, square footage, or even location, according to Azevedo & Associates, a real estate brokerage in Granite Bay, Calif. Instead, the real estate company is asking its buyers to weigh the emotional and psychological pull of a home.

The brokerage believes such responses are a major driver for home purchasing and developed the Houseonality Quiz to lead buyers through an exercise to tap into those psychological and emotional triggers of homeownership. Read more