Who are “Green” Buyers and Sellers?

By Erik Fowler

This is the third article in a series designed to help you make sense of the green landscape as a real estate professional. REALTOR® Magazine’s Styled, Staged & Sold blog and I are excited to be covering green home trends in America. In the previous article, I provided an overview of green homes and real estate. Here, we’ll highlight green buyers and sellers, and the listing and marketing of green homes.

When talking about a green home, it’s important to avoid generalizations and stick to specifics. For instance, when working with a buyer and discussing his or her interests and needs, the subject of utility bills or other costs associated with a home purchase will often come up. This is a perfect time to discuss energy efficiency and how utility bills are affected by how well-built and how well-insulated a home is.

It is important to understand that the purchase price is a major, but not the only, cost consideration. Utility bills and home maintenance contribute to monthly bills as well.

Is it an Energy Star Home?

If your client is considering new construction, you may want to search for an Energy Star Qualified home. Energy Star homes must be tested by a third party and are designed to be at least 15 percent more energy efficient than baseline new construction (do not confuse Energy Star appliances with an Energy Star home).

The point here, of course, is that agents should be informed about energy efficiency and green home trends, but should not represent themselves as experts in this area.

Get Proof

When a client mentions specific issues of concern or interest to them, the first reference point should be your state’s disclosure notice from the seller. In the case of energy efficiency, if the seller markets his/her home as “green” or “energy efficient”, then it is our job as real estate professionals to ensure that the buyer has as much specific information as possible from the seller or builder, and from reputable third-party sources. Read more