Women are big decision-makers when it comes to buying and designing a home.
Men tend to be more interested in a home’s space and dimensions, but women tend to be more swayed by a home’s aesthetics, layout, and functionality, according to Coldwell Banker Real Estate consumer specialists who have been studying men and women home-buying preferences.
So if women are the main decision-makers when it comes to the interior of homes, what do they most often want in a home?
A recent article at MSN highlighted some of women’s most common preferences in homes, according to surveys. The list included:
By Erica Christoffer, Contributing Editor, REALTOR® Magazine
About twice as many single women purchase homes than single men, accounting for 20 percent of all home buyers. So, if you’re serious about selling homes – especially homes with green features – single women are the ones to watch.
To address this very statistic, Sara Lamia, president of Building Coach Inc.,was one of three panelists presenting her take on selling green to women during day one of the International Builders’ Show in Las Vegas Tuesday. Fittingly, the session was entitled, “Evolution of the Green Goddess: Green Technologies Women Want and How to Capture Her Buying Power.” Here are a few of her trends and tips to connect women with green:
Think First Date: On a first date, people are conscious of how they look, how they act, and what they say. They want to put their best foot forward, to be impressive without being overwhelming. The same goes for selling to women, Lamia says. “In order to get more sales, you need to have more first dates.” Continue reading »
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