Design Psychology Archive

Using the Psychology Behind Color in Staging Homes

By Melissa Dittmann Tracey, REALTOR® Magazine Did you know the color you choose for your home can at a subconscious level psychologically affect you or others? Choosing a wall color may have just gotten a little more stressful! Scientific...

Do Psychological Triggers Draw You to Certain Homes?

  By Melissa Dittmann Tracey Determining which home to buy goes beyond the number of bedrooms, square footage, or even location, according to Azevedo & Associates, a real estate brokerage in Granite Bay, Calif. Instead, the real estate company...
September 16, 2009

How Design Psychology Can Help You Lure Buyers

By Constance Forrest and Susan Painter Design psychology is a subject you know something about, even if this is the first time you’re hearing about it. When we’re asked what design psychology is, our best sound bite comes from...
February 22, 2009

Color Psychology: Choose the Right Color for Your Listings

By Melissa Dittmann Tracey Is there a science behind selecting the right colors for your listings? In this month’s Realtor® Magazine, I spoke with experts in the field of design psychology to learn how the color on the walls...
February 16, 2009