By Melissa Dittmann Tracey, REALTOR® Magazine
Did you know the color you choose for your home can at a subconscious level psychologically affect you or others? Choosing a wall color may have just gotten a little more stressful!
Scientific research has long pointed to the connection between color and its emotional or mental pull on our psyche, even if we do rarely realize it. And as a former psychology writer, I can’t resist the urge to bring back some of this scientific color research for you to consider when selecting paint colors.
After all, you can use such research to harness the positive energy of color when staging properties for sale.
A company called Colour Affects, based in London, is based on helping organizations and individuals learn how to draw from the psychological influence of color on human responses and behaviors.
Here are some of the insights they’ve drawn from color research, along with some of my “try it” tips for how you may be able to apply the information in your staging.
This powerful pop of color can grab a person’s attention first and foremost, and has even been found to raise a person’s pulse rate. A 2009 study by researchers Ravi Mehta and Rui Zhu also found that red can actually improve a person’s cognitive performance too, making a person even more accurate and attentive to detail.
Try it: We all want buyers’ eyes drawn instantly to those selling features, right? Maybe a red accessory on the fireplace mantel or a vase of red flowers on those sparkling granite countertops can help you get buyers’ eyes right to where you want them.
Blue is known as a soothing color that can be mentally calming. Blue actually tends to surface universally as the world’s favorite color, according to research, so you’re probably not going to turn off too many buyers by incorporating blue. However, you also don’t want to give people the “blues.” Sometimes blue has been found to be perceived as cold or unfriendly, so don’t overdo it.
Try it: A soft blue color in the bathroom or bedroom may just be the calming retreat you want to create in a home you have for sale.
Also, since blue has been found to make people more creative (studies have shown people in a blue room were found to be twice as creative than when they were in a red room), blue might be a good choice in a children’s room too.
This color is known as having the strongest impact psychologically. It can lift your spirits and is known as the color of “confidence and optimism.” Just don’t go overboard with it: Too much yellow has been found to make people feel emotionally fragile, depressed, or even suicidal–not the impact you want to have on buyers viewing your property!