color Archive

Pick a Perfect Paint Palette

Just about every seller’s willing to throw a new coat of paint on the walls to attract buyers. But it’s got to be the right paint color to capture buyers’ attention. Lend a hand by branding, printing, and hand...
June 13, 2014

Home Owners Say They Want More Colorful Interiors

By Melissa Dittmann Tracey, REALTOR® Magazine Home owners aren’t shying away from using more color in their homes. Nearly two-in-three home owners say they would like to add color in their home, particularly in the living and family room,...
May 19, 2014

Give Sellers Info That Sheds Light on Staging

When sellers finish up their painting in preparation for sale, suggest one more tactic to improve their odds of a quick sale for maximum value. Lighten up! Email them a free article, Matching Room Color and Lighting to Get...
February 21, 2014

The Power of Gray in Staging

By Melissa Dittmann Tracey, REALTOR(R) Magazine Gray is a subtle color that can bring sophistication to interiors while also the neutrality that home buyer crave. “It’s the hot new neutral, a sleek and sophisticated color option that adds refinement...
January 27, 2014

The Color of the Year for 2014 Is …

By Melissa Dittmann Tracey, REALTOR® Magazine Move over Emerald, there’s a new hot color in town. Get ready to embrace purple in the new year. Pantone has crowned “Radiant Orchid” as the “2014 Color of the Year.” Pantone calls...
December 30, 2013

Use Color Pops in Your Listings to Enhance, Not Distract

By Melissa Dittmann Tracey, REALTOR(R) Magazine Is your listing suffering from the neutral blahs? It’s good to go neutral when selling a home so that you offer up potential buyers a blank canvas to imagine their own decorating, but...
August 12, 2013

The Worst Colors to Use in a Home

By Melissa Dittmann Tracey, REALTOR(R) Magazine Emerald may be this year’s color of the year and hot hue, but which colors should you avoid? Color research tells us some colors to avoid. Colors that can be considered, as some...
February 25, 2013

The Color of the Year for 2013 Is …

By Melissa Dittmann Tracey, REALTOR(R) Magazine Home interiors are going green this year. Pantone has named “Emerald” its color of the year for 2013. Pantone describes the jewel-like hue as a “lively, radiant, lush green” that can offer sophistication...
January 21, 2013

Colorful Interiors: What Are the Top Color Picks for 2012?

By Melissa Dittmann Tracey, REALTOR® Magazine Color experts are already giving their forecasts for the hot hues for 2012. And next year, the inspiration for color is mostly being drawn from the great American outdoors. “Native plants and flowers,...
October 31, 2011

Using the Psychology Behind Color in Staging Homes

By Melissa Dittmann Tracey, REALTOR® Magazine Did you know the color you choose for your home can at a subconscious level psychologically affect you or others? Choosing a wall color may have just gotten a little more stressful! Scientific...