By Myra Nourmand
On the one hand, you want to say, “Toss those magazines in the recycle bin, and while you’re at it get rid of that purple paisley sofa.”
On the other hand, you don’t want to offend. So how do you get your point across in a kind, professional way?
Successful Selling Requires Being Aware of Your Audience
Imagine that your client, Steve, is a hunter. His home showcases his greatest conquests—it’s a proud display of his surf and turf treasures. A married couple tours Steve’s home. Their horrified expressions reveal their animal rights lifestyle. No sooner than you can say “PETA” — the deal is off.
To avoid this, first, compliment Steve on his pursuit. Then share that for the sake of selling the home at the highest possible price it’s in his best interest to put his trophies away.
How to Clear Closets of Clutter
By Myra Nourmand
From cabinets and closets to attics and garages—when a home’s storage spaces seem like they’re ready to burst at the hinges, listings look cluttered and messy, and they risk losing the interest of prospective buyers.
So what are some quick, easy tips that will expand a home’s appearance and result in a faster, more successful sale? Here are a few common “problem” areas you’ll want to tackle.
By Melissa Dittmann Tracey, REALTOR® Magazine
In honor of National Moving Month, the two experts have teamed up to help provide tips on how to improve your listings’ showings to get the house sold so your sellers can finally move on.
Marrero and Whittenberger recently answered some questions for Styled, Staged & Sold on everything from getting a home ready to sell, how to intervene with your seller’s messy ways, and how to show your sellers how they can live in a staged house and keep it clutter-free and sparkling while it’s on the market (which is no easy task!).
Marrero is the author of “The Clutter Diet: The Skinny on Organizing Your Home and Taking Control of Your Life” (Reason Press, 2009) and the creator of ClutterDiet.com. Whittenberger, a staging expert, is the president and CEO of Interiority Complex LLC.
To hear more of their moving and showing tips, Marrero and Whittenberger will be hosting a telecast, “Sell Your Home Faster & Improve Your Move,” 12 p.m. (EST) on Thursday that is geared for real estate professionals, stagers, sellers, and professional organizers. You can sign up here.
What are the main problems you often see in homes when sellers get ready to put their home on the market?
WHITTENBERGER: Too much clutter, too much furniture, and décor that is very taste specific. When staging, less is more. I always tell sellers that it’s important to remember that we’re selling your home, not your things! We want the home to be the star of the show, not your décor.
On the other hand, I have seen a few cases in which the seller has gone to the extreme of neutralizing and de-cluttering, and the home just looks bland with no personality whatsoever. The key is in striking a harmonious balance when designing the space. Professional home stagers do this by appointing and arranging appropriate art, décor, and furniture which highlights the architectural features of the home and helps it to stand out among the rest.
What’s a low-cost idea for prepping a home for sale that can have some of the biggest impact on its look?
MARRERO: Decluttering can have some of the biggest impact of all with the least cost. Decluttering accomplishes several things: 1.) It makes the space look larger; 2.) It de-personalizes the space so buyers can picture themselves living there without being distracted by your “collections” and stacks; and 3.) It makes the space feel cleaner and the home seem better maintained in general.
In fact, HomeGain.com’s 2011 survey says that decluttering brings a 586 percent return on investment when you sell.
Trying to keep a home always clean and clutter-free when you’re trying to sell can be a challenge. Do you have any tips for sellers on how to make living in staged home more simple? Continue reading »
By Erica Christoffer, Contributing Editor, REALTOR® Magazine
Every day I learn something new from the folks I follow on Twitter. Today I learned that Nov. 15 is National Declutter Day. Who knew?
The occasion, which was started last year by Kijiji.com (@KijijiUS), eBay’s free online classifieds site, is a great way to get sellers motivated to prepare their home for showings.
Plus, we could all use a little decluttering in our lives, couldn’t we?
In honor of the occasion, I’ve scoured the Internet for some resources you can pass on to your clients. What I’ve come up with are three handy Web sites and one clutter-busting San Carlos, Calif.-based business that can clear out a room in minutes. Intrigued? Read on.
This Web site is all about organization, plain and simple. Organizing your life; organizing your home; organizing your office. The Washington, D.C.–based author Erin Doland is a recovering pack-rat who once “held on to objects like her third grade math assignments and every note she passed in high school.” Her book Unclutter Your Life in One Week, which went on sale this week, is a testament to her reformed, uncluttered lifestyle, and a helpful tool for anyone looking to declutter their home. Continue reading »