By Myra Nourmand
On the one hand, you want to say, “Toss those magazines in the recycle bin, and while you’re at it get rid of that purple paisley sofa.”
On the other hand, you don’t want to offend. So how do you get your point across in a kind, professional way?
Successful Selling Requires Being Aware of Your Audience
Imagine that your client, Steve, is a hunter. His home showcases his greatest conquests—it’s a proud display of his surf and turf treasures. A married couple tours Steve’s home. Their horrified expressions reveal their animal rights lifestyle. No sooner than you can say “PETA” — the deal is off.
To avoid this, first, compliment Steve on his pursuit. Then share that for the sake of selling the home at the highest possible price it’s in his best interest to put his trophies away.
How to Clear Closets of Clutter
By Erica Christoffer, multimedia Web producer, REALTOR® Magazine
Looking for quick, easy ideas to bring a home to life, add value, or prep for sale without spending a lot? Learn from the pros! Designers who presented at the International Builders’ Show in Orlando last week had a plethora low-cost, chic ideas to make to most of an interior space.
1. Transform closets: Your clients might consider turning a smaller, awkward closet into a built-in with cabinetry and shelving, or if there’s enough space, even a desk nook. Add dramatic dimension with disc lighting on each shelf. Buyers are looking to maximize every inch of a home with workspaces and storage solutions they’ll actually use. (Jerry Collin, Kay Green Design) [Here are some great before and after closet transformations from Real Simple.]
2. Create a ‘Garage Mahal’: Make the garage an attractive space with a dedicated recycling area, wall mounted shop-vacuum, and maybe a mini (or big) refrigerator for adult beverages. When in doubt, hang it up – provide hanging areas for bikes, tools, equipment, etc. Consider installing a workbench and storage. (Jillian Prichard Cooke, DES-SYN)
3. Avoid seasonal colors: Greys and stone colors are the new neutrals. Accent them with bursts of bright blues, oranges or reds. (Marc Thee, Marc-Michaels Interior Design)
4. Provide simple luxury: A foldout cabana, two outdoor lounge chairs, and a small table is an inexpensive way to give a backyard living space a sense of luxury. Stage it with candles, flowers or cool drinks (iced tea, lemonade, water, etc.) that you can serve during an open house. (Jillian Prichard Cooke, DES-SYN) Continue reading »