Making Sense of Green Home Certifications
By Erik Fowler, Green trends expert
This is the fourth article in a series designed to help you make sense of the green landscape as a real estate professional. REALTOR® Magazine’s Styled, Staged & Sold blog and I are excited to be covering green home trends in America. In the previous article, I provided a quick guide to green home trends. Here, we’ll highlight green home ratings and certifications.
As we discussed in the last few articles, when discussing green homes it’s important to avoid generalizations or greenwashing, and stick to specifics. As real estate professionals, we should always insist on third-party sources of reliable and verifiable information wherever possible.
When people make “green” claims, we need to know exactly what they mean.
Below are the most widely recognized national green building and/or energy efficient programs nationwide. Keep in mind there are local and regional green building programs as well.
For instance, the Austin Green Building Program was not only one of the first programs in the country to develop a regional green building standard, but it is still considered to be one of the very best programs and models.
Commonalities Among Green Programs
All green building programs should ideally share some common attributes, namely:
- Third-party verification;
- Performance (points) and/or a prescriptive path designed to set green “targets” in several green categories;
- Documentation;
- A resource center for the builder and the consumer.
The point to note is that a standard is followed, documented, measured, and verified. We all know what happens when standards are “self enforced” with no accountability (think latest mortgage crisis).
Also, notice below the various categories of green, what each certification addresses, and recall that green homes do more than address just energy use. While very important, energy is not the only measure of green or sustainability in a home or building.
