Barb Schwarz Archive

Are you Staging Homes for the Holidays?

By Barb Schwarz, Stagedhomes.com This time a year I am often asked by real estate professionals and stagers whether they should stage their client’s homes for sale in a special way for the holidays. My answer? Yes. It’s absolutely...
November 26, 2012

Stage it Green Using the 4C’s

By Barb Schwarz, Stagedhomes.com Staging a home for sale involves a number of key things to do and here are four of my top things. I call them the “4 C’s” in home staging (and they’re considered “green staging”...
March 12, 2012

Does Staging Work? Share Your Success Stories

By Barb Schwarz, Stagedhomes.com One of the greatest rewards of my career has always been to hear from stagers and real estate agents on their staging success stories. Over the years the stories are many, and I thought I...
February 23, 2012

Prepping a Home for Sale: Simple Staging Tips for Inside and Out

By Barb Schwarz, Stagedhomes.com Before you show your home to any potential buyer, you want to make sure the staging is perfect. Follow these general tips and your home will look better than the competition. FOR THE INSIDE Clear all...
June 20, 2011

Justifying Staging to Get Properties Sold

By Barb Schwarz, Stagedhomes.com I was recently interviewed by a real estate publication and I thought I would share the answers I gave to the reporter’s questions here at the Styled, Staged & Sold blog. What’s new in the...
June 14, 2011

When Staging, Full Disclosure of Property Defects Is Essential

By Barb Schwarz, Stagedhomes.com There is still a lot of misperception about what staging is, and these days, with Twitter, Facebook, and blogs, information spreads quickly. Each time I come across information that incorrectly describes staging I think of...
May 26, 2011

The Skinny on Virtual Staging: Is it Deceptive?

By Barb Schwarz, Stagedhomes.com In recent weeks I’ve come across an increasing number of online articles discussing what’s often referred to as a new kind of Staging: Virtual staging. Being that I created the concept of Home Staging, a...
May 13, 2011

‘Let Me Tell You How I Work’: How to Create a Powerful Value Message and Why it Matters

By Barb Schwarz, Stagedhomes.com You’re at a fundraising event when someone stops by and asks what you do. “I am an Accredited Home Staging Professional® or REALTOR®,” you say. Unfortunately, that description will not spell out the value you...
April 20, 2011

Understanding Staging Services for Seller, Agent and Stager

By Barb Schwarz, Stagedhomes.com There’s been a drastic change within the real estate world just in the last few years. Competition in the market continues, and sellers and agents alike are working to find solutions that will make a...
April 7, 2011

Staging a Home to Sell Faster and for More Money

By Barb Schwarz, Stagedhomes.com Home sellers and REALTORS® have two priorities: sell the property fast and for as much money as possible. Market-sensitive pricing and a well-executed marketing plan to get the most attention in the marketplace are, of...
March 21, 2011