Is Virtual Staging Deceiving?

By Melissa Dittmann Tracey A recent article from The San Francisco Chronicle (“Virtual Staging Sparks Sales of Vacant Homes” by Judy Richter) took a look at the growing trend of real estate professionals using virtual staging to move listings....
August 6, 2009

A Home’s Intended Purpose: Does Your Home Pass the Test?

By Charlene Storozuk Before a property goes on the market, it’s important that every room be showcased in a way that portrays its intended purpose. If not, potential buyers can become confused as to the function of the space. ...
July 27, 2009

5 Signs Your Listing May Have Once Been a Meth Lab

By Melissa Dittmann Tracey The New York Times ran an article this week (“Illnesses Afflict Homes With a Criminal Past” by Shaila Dewan and Robbie Brown) that details a story about a family who moved into a spacious home...

8 Room Makeovers From Staging Pros

Check out several before and after room makeovers from staging professionals across the country. In May, we featured popular room makeovers from real estate professionals. Now, it’s the stagers turn! They show us how they turned a home’s eyesore...
July 15, 2009

600 Square Feet to Transform: A Challenging ‘Railroad’ Condo Unit

By Martin R. Delossantos Before Christmas, a prominent developer contacted me to stage her model unit.  She was thrilled that her building was finally over the long, tedious hump-that is, the zoning board for permits and inspections.  Now she...
July 10, 2009

To Stage or Not to Stage?

Read a recent post from REALTOR® Magazine’s Speaking of Real Estate blog that says 95 percent of staged homes, on average, sell in 35 days or less, even in a slow market. The finding comes from the new book...
July 9, 2009

More Mosquito Bites? Blame it on Foreclosures

Another thing to blame the increase in foreclosures on: A surge in the mosquito population. “Current economic and weather conditions have created the perfect storm for what could be a very troubling mosquito season,” said Ron Harrison, Ph.D., Orkin...
July 7, 2009

Who are “Green” Buyers and Sellers?

By Erik Fowler This is the third article in a series designed to help you make sense of the green landscape as a real estate professional. REALTOR® Magazine’s Styled, Staged & Sold blog and I are excited to be...
June 26, 2009

How to Deal With the ‘Neighbor From Hell’

By Melissa Dittmann Tracey A messy neighbor can hamper your property–by as much as 20 percent off the market value, says Sid Davis, author of A Survival Guide to Selling a Home (AMACOM, 2005), who is also a real...
June 14, 2009

Remodeling Industry Shows Signs of Rebound?

By Melissa Dittmann Tracey The home remodeling history has taken a hit in recent months but finally may be starting to show signs of picking up, according to the Web site www.remodelormove.com and its latest Remodeling Permit Activity Report....