Reveal to Your Clients the ‘Ugly Truths’ When Staging

By Audra Slinkey, Home Staging Resource Sometimes you have to give clients a big dose of reality, and it isn’t always pretty – particularly when you’re talking about something personal like the condition of their home. But don’t be...
January 5, 2015

3 Ways to Start a Bidding War Through Staging

By Audra Slinkey, Home Staging Resource Every real estate professional wants to have the reputation for being “the agent that makes the most money for their sellers.” But how exactly can you do that? First, I’m going to give...
December 29, 2014

Which Color Combinations Go Well Together In Staging?

By Lindsey Schroeder, Archway Construction Conventional wisdom says to paint everything white when a home is up for resale — but savvy sellers know color can actually be a smart staging tool. A well-chosen color scheme in furniture and...
December 22, 2014

The 12 Days of Safety This Holiday Season

Provided by the National Safety Council...
December 15, 2014

Real Christmas Tree vs. Fake: Which Is Really Greener?

In 2012, consumers purchased 24.5 million real and 10.9 million fake Christmas trees, according to the National Christmas Tree Association. Which are more environmentally friendly? Help homeowners answer that question by tweeting a free article, “Real Christmas Trees vs....
December 12, 2014

The 2015 Color of the Year Is …

By Melissa Dittmann Tracey, REALTOR® Magazine If the “2014 Color of the Year” – the bright pink-purplish Radiant Orchard – was too bold for your tastes, you may find Pantone’s 2015 color choice a perfect toned down hue: Marsala....
December 8, 2014

5 Safety Tips When Decorating the Exterior for the Holidays

Submitted by Nikos Phelps, president, Utopian Landscape, a member of The Professional Landcare Network (PLANET) It’s that time of year where home owners are busy decorating their exteriors with holiday lights and making them for festival for the holidays....
December 1, 2014

Make a Small Bathroom the Highlight

Sellers’ snug bathroom doesn’t have to be a disappointment to potential buyers. Show them how to max out its potential by e-mailing a free article: “10 Inside Tips from a Designer Who Specializes in Small Baths” from the REALTOR®...
November 28, 2014

How Staging Is Key to Tackle the Emerging Generational Gap

By Patti Stern, Principal, PJ & Company Staging and Interior Decorating Every one is starting to make predictions already for the 2015 housing market. One of our own predictions: 2015 will continue to be a buyer’s market, particularly in certain...
November 24, 2014

Thanksgiving for 10 Averages $50: Help Owners Prep

The average cost to host a 10-guest Thanksgiving spread is $49.48, according to a 2012 American Farm Bureau Federation survey of 150 volunteer shoppers around the country. The cost of preparing your home for holiday guests is much more...
November 21, 2014