Staging Tips Archive

The Visual Nature of the Internet Has Home Owners More Attuned to Aesthetics

By Erica Christoffer Two professions greatly benefiting from the Internet’s ability to help connect people visually are interior designers and home stagers. First, let’s clarify: Interior design and home staging are two very distinct industries. As Jennie Norris, president...
September 3, 2009

Should Real Estate Pros and Stagers Join Forces?

By Erica Christoffer In an effort to form a more perfect union between real estate practitioners, home stagers, and sellers, Matt Stigliano with RE/MAX Access in San Antonio is proposing a new business model. In his ActiveRain blog post,...
August 27, 2009

Being a Real Estate Pro Today is Like Working in the Obama Administration

By Christine Rae Being an entrepreneur, home owner, wife, grandmother, etc., I barely have time to watch TV these days and when I do, I seem to hit the news. My own philosophy about keeping a positive mindset is...
August 14, 2009

Is Virtual Staging Deceiving?

By Melissa Dittmann Tracey A recent article from The San Francisco Chronicle (“Virtual Staging Sparks Sales of Vacant Homes” by Judy Richter) took a look at the growing trend of real estate professionals using virtual staging to move listings....
August 6, 2009

A Home’s Intended Purpose: Does Your Home Pass the Test?

By Charlene Storozuk Before a property goes on the market, it’s important that every room be showcased in a way that portrays its intended purpose. If not, potential buyers can become confused as to the function of the space. ...
July 27, 2009

To Stage or Not to Stage?

Read a recent post from REALTOR® Magazine’s Speaking of Real Estate blog that says 95 percent of staged homes, on average, sell in 35 days or less, even in a slow market. The finding comes from the new book...
July 9, 2009

Help Your Messy Sellers Clean Their Ways

By Melissa Dittmann Tracey Styled, Staged & Sold caught up with real estate pro Cheryl Kirby, co-creator of a new instructional staging DVD for real estate professionals — “Get Ready, Get Set, Get Sold!” — to talk about the...

8 Sure-Fire Strategies for Selling a Vacant Property

By Sandy Dixon, InteriorArrangements.com Think of a house as a theatrical stage. When it is not being used and is void of props and scenery, it lacks interest and rarely warrants a second glance.  However, after the set designers...

What does ‘Britain Got Talent’ Singer Susan Boyle Have to Do With Staging?

By Christine Rae If you are one of the millions of YouTube watchers of the Susan Boyle video in “Britain Got Talent” show you will have witnessed the PERFECT metaphor for staging there ever was. Treat yourself; watch it—even...

Thieves Target Staged Homes—Is it time for a House-Sitter?

By Melissa Dittmann Tracey Watch those high-end furnishings and fancy décor you use to stage your listings. Real estate practitioners in California are reporting a surge in staged, unoccupied homes being burglarized in affluent areas. Thieves are making off...