MLS, Online Listing, & Antitrust Archive

Put the Best Photo Forward: Rethinking That Winter MLS Photo

By Melissa Dittmann Tracey, REALTOR® Magazine That main photo you post of your listing on the Internet–you know, the one that always pops up first and often depends if a buyer will click on it to see more–needs to...
February 21, 2011

For Your Blog, Web site: Free Consumer Content Updated in Real-Time

Looking for a steady stream of tips you can share with sellers to get their home ship-shape for showings? Take advantage of the just-released, free customizable content widgets available at the REALTOR® Content Resource, which let you easily incorporate...

How About Some “Green” on the MLS?

By Melissa Dittmann Tracey, REALTOR® Magazine If a buyer asks for homes with green, eco-friendly features, you might sometimes find it a time-consuming search to find that perfect “green” match. But a new online tool kit is offering guidance to...
April 26, 2010

Is Virtual Staging Deceiving?

By Melissa Dittmann Tracey A recent article from The San Francisco Chronicle (“Virtual Staging Sparks Sales of Vacant Homes” by Judy Richter) took a look at the growing trend of real estate professionals using virtual staging to move listings....
August 6, 2009