[Demographic-based grouping] Archive

Neutralizing Your Home To Appeal To Both Genders: 5 Tips

By Patti Stern, PJ & Company Staging and Interior Decorating Hesitant to paint your living room accent wall that bright new trending color before listing your home this spring? Worried those beautiful floral patterned curtains in the bedroom will scare...
December 7, 2015

Why You Need to Learn More About Feng Shui

By Melissa Dittmann Tracey, REALTOR Magazine The ancient design philosophy of feng shui is gaining more traction in real estate as the number of Chinese home buyers are taking a bigger liking to U.S. real estate. Eighty-six percent of...

The Room Millennials Say Is Essential – and Why You Should Stage It

By Melissa Dittmann Tracey, REALTOR® Magazine Millennials may be willing to sacrifice extra square footage in a home and even features like an outdoor kitchen or two-story foyer. But there’s one thing they say they aren’t willing to sacrifice...

How Staging Is Key to Tackle the Emerging Generational Gap

By Patti Stern, Principal, PJ & Company Staging and Interior Decorating Every one is starting to make predictions already for the 2015 housing market. One of our own predictions: 2015 will continue to be a buyer’s market, particularly in certain...

Home Trend Watch: The Teen Lounge Becomes the New Hangout Spot in Homes

By Melissa Dittmann Tracey, REALTOR(R) Magazine Get ready for Justin Bieber posters lining the walls and video-game arcades. The “teen lounge” is the new space entering homes. Designers and architects say they’re fielding more requests lately to make-over areas...

5 Items High on Women’s Home Shopping Lists

Women are big decision-makers when it comes to buying and designing a home. Men tend to be more interested in a home’s space and dimensions, but women tend to be more swayed by a home’s aesthetics, layout, and functionality,...
February 11, 2013

Creating a Space Women Buyers Would Crave: Making the Most of Usable Living Space

By Charlene Storozuk, Dezigner Digz Last year I wrote an article about giving purpose to every inch of usable space. Not only is that important, but it’s also key that these bonus areas help make your listing memorable. Here is...
July 30, 2012

Demographic Shifts Are Changing What’s Considered Desirable in Homes

By Melissa Dittmann Tracey, REALTOR Magazine Married couples no longer hold the majority in households. In 1960, married couples made up 75 percent of total households. In 2010, that percentage has dropped to 48 percent, according to U.S. Census...

‘Mom Caves’ the Next Home Fad?

By Melissa Dittmann Tracey, REALTOR® Magazine You’ve undoubtedly heard of the growth of the “man cave” in homes, that place of refuge for men to retreat to often outfitted with comfy chairs, a big screen TV and a mini...
December 13, 2010

From the International Builders’ Show: Room to Consider

By Erica Christoffer, Contributing Editor, REALTOR® Magazine A quick takeaway from the Thursday morning International Builders’ Show session “Top 10 Technology Trends” – the average age of a gamer is 33 years old. Why does this matter to a real...
January 22, 2010