Author Archive

Thieves Target Staged Homes—Is it time for a House-Sitter?

By Melissa Dittmann Tracey Watch those high-end furnishings and fancy décor you use to stage your listings. Real estate practitioners in California are reporting a surge in staged, unoccupied homes being burglarized in affluent areas. Thieves are making off...

Your Best Staging Ideas: What You Had to Say

A few weeks ago we asked the Styled, Staged & Sold blogging community to submit their best staging ideas and the responses flooded in! You can find some of your great responses featured in the April issue of REALTOR®...
April 6, 2009

Room Makeover: Staging a Condo So it’s Not Fit for a Hollywood Actress

By Martin R. Delossantos A local film company calls: The condo unit I was representing was being considered to rent for actress Mischa Barton to stay in while she filmed in Jersey City. Unfortunately for me, the developer whose...
March 30, 2009

From an Architect: 6 Affordable Ways to Make Your Listings More Attractive

By David Applebaum In this market, selling a house can be more challenging than ever. As a real estate professional, I’m sure you have used many ideas to help make your property look its most attractive to potential buyers....
March 17, 2009

Is Your Listing Really “Green”?

By Erik Fowler This is the second article in a series designed to help you make sense of the green landscape as a real estate professional. In the last article, we covered the big picture – defining “green,” concepts...
March 8, 2009

KB Homes Tries Tiny Homes to Attract Buyers

By Melissa Dittmann Tracey The softening housing market is causing builders to start downsizing homes to help shed high construction costs and offer a more affordable home to cash-strapped buyers. KB Homes recently announced its plans to build 880-square-foot,...
March 5, 2009

“Green” Kitchens, Products, Designs: Is it the New Buzz Word?

By Melissa Dittmann Tracey You’ve undoubtedly heard a lot talk about “green” building lately. The U.S. Green Building Council has called energy-efficient home construction one of the few industries that is growing and thriving in the softened economy. According...
March 3, 2009

Show Off Your Best Room Makeover Photos

Have you turned a less-than-perfect room in one of your listings into a showpiece? REALTOR® magazine, in conjunction with our new Styled, Staged & Sold blog, is creating a slide show featuring some of the best room makeovers by...
February 26, 2009

How Design Psychology Can Help You Lure Buyers

By Constance Forrest and Susan Painter Design psychology is a subject you know something about, even if this is the first time you’re hearing about it. When we’re asked what design psychology is, our best sound bite comes from...
February 22, 2009

How Staging Revived a Dated Listing

By Martin R. Delossantos Skilled staging is essential in this unpredictable market with so much property for sale. A buyer needs to see and feel your property. In my real estate and staging experience, I’ve discovered that it is...
February 19, 2009