Author Archive

Staging Tips: Styling for the Photo Shoot

By Julea Joseph, Reinventing Space You have worked tirelessly preparing your home for sale. Don’t let all your hard work fall short with the often forgotten, most overlooked step in a great home staging – The Pre-Photo Shoot Styling....
January 26, 2015

Reveal to Your Clients the ‘Ugly Truths’ When Staging

By Audra Slinkey, Home Staging Resource Sometimes you have to give clients a big dose of reality, and it isn’t always pretty – particularly when you’re talking about something personal like the condition of their home. But don’t be...
January 5, 2015

3 Ways to Start a Bidding War Through Staging

By Audra Slinkey, Home Staging Resource Every real estate professional wants to have the reputation for being “the agent that makes the most money for their sellers.” But how exactly can you do that? First, I’m going to give...
December 29, 2014

Which Color Combinations Go Well Together In Staging?

By Lindsey Schroeder, Archway Construction Conventional wisdom says to paint everything white when a home is up for resale — but savvy sellers know color can actually be a smart staging tool. A well-chosen color scheme in furniture and...
December 22, 2014

The 12 Days of Safety This Holiday Season

Provided by the National Safety Council...
December 15, 2014

5 Safety Tips When Decorating the Exterior for the Holidays

Submitted by Nikos Phelps, president, Utopian Landscape, a member of The Professional Landcare Network (PLANET) It’s that time of year where home owners are busy decorating their exteriors with holiday lights and making them for festival for the holidays....
December 1, 2014

How Staging Is Key to Tackle the Emerging Generational Gap

By Patti Stern, Principal, PJ & Company Staging and Interior Decorating Every one is starting to make predictions already for the 2015 housing market. One of our own predictions: 2015 will continue to be a buyer’s market, particularly in certain...
November 24, 2014

Check Out Some Devilish Décor for Halloween

Home owners love to decorate their homes for the holidays. But how far is too far when it comes to curb appeal with your Halloween décor? Get amused – or maybe even a little spooked – and check out...
October 29, 2014

3 Photos That Will Make You Want to Stage a Vacant Listing

By Patti Stern, Principal PJ & Company Staging and Interior Decorating After making a desperate $50,000 price reduction on her parent’s well-maintained home a “Today Show” viewer asked real estate expert, Barbara Corcoran, if she should remove the dated...
October 20, 2014

3 Ways to Spruce Up the Garage

Traditional Garage And Shed by Whittier General Contractors Garage Envy   Garages are an often overlooked part of the home, despite the fact that home owners spend a frequent amount of time there. In fact, for most home owners,...
September 22, 2014