By Justin M. Riordan, Spade and Archer Design Agency
Surveys show that millennials prioritize home buying over getting married or having kids. They’re eager to buy, as soon as they get their finances in order.
So, how do you appeal to the millennial home buyer? Here are some tips in speaking their language:
1. Make it Instagram Worthy
When it comes to reaching a millennial buyer, here’s one simple thing to keep in mind: Is your home Instagram worthy? Seriously, an empty room with a price attached to it is not enough to grab the attention of those 25 to 35 years olds. The space needs to have an awesome interior design through home staging–along with great lighting, photos worthy of being reposted along with copy that makes people think, laugh, and repost.
If you happen to get a millennial to actually visit your listing in person, be sure to have signs prepared that say “Home tour today!” and “1107 Elm Drive is AWESOME!” This way they can hold up the signs, you can take their picture, post it on your Instagram and tag them in it. All of their friends get to see what they are doing, where they are, and perhaps become interested in both your listing and in you as an agent. It’s like building your own little army of social media influencers.
Add hysterical descriptions to your listing. Make them laugh. If you raise an emotion with your listing, your audience will be more apt to “Like” and share your listing. Create short videos, by using TikTok or Boomerang, of you or your visitors being goofy in the house. Again, make them laugh, and you’ll gain followers.
Include ironically vintage items in your house. That exercise bike that your mom used to workout with when you were a kid is now an Instagram worthy moment. The vintage typewriter with a description of the house typed on the paper already inside is a great #coolhouse moment. Anything you can do to get your house organically in front of more millennials, the better.
2. Amenities That Millennials Will Go Ga-Ga Over
Furry Friendly Funmenities: Millennials are having less kids, and they are opting to fill their empty nests instead with dogs and cats. Providing cat doors, fenced dog runs, pet surveillance systems and pet washing stations could be a huge appeal to these perky parents of pets.
Super Smart Shelter Stuff
Smart homes are all the rage. Millennials were raised in a world of the disposable. They have very little concept of how to fix or repair anything in their home. The more their house can take care of itself the better. Here are some of the best self-caring items we are in love with currently:
- Keyless entry systems: Opening doors with your smartphone or a memorized code, means you never have to carry a key with you again. When you join the shared economy, you can simply text your entry code to your renter, how easy is that?
- Smart light bulbs: Change the level and temperature of light with a simple voice command or from your smart phone. Take your lighting from “selfie” mode to “Netflix and chill” with a simple code word.
- Smart home management systems: From Nest to Alexa to Siri, there is some disembodied smart voice that can take care of everything from your temperature to your locks to your lights to your security system.
- Refrigerators with cameras: It comes down to this–every time you open the door to figure out what you want to eat, you are essentially killing the Earth. If you want to be a better person without actually doing anything, you can now turn on the camera inside your refrigerator and see what’s inside guilt free. Earth saved!
- Electric vehicle support systems: Speaking of killing the Earth, gas powered vehicles are doing just that too. By providing your millennial home buyers with electric charging ports, wall mounted batteries, and solar cell panels, you can make owning an electric vehicle so much easier. Now, we just need to get past the $80,000 price tag of the car!
- USB ports in the outlets: This will allow your millennial buyers to charge their devices anywhere in the entire house.
Community Conscious Conveniences
There is a serious desire for millennials to find ways to meet other people without seeming forced. Skip the media room, millennials don’t watch TV on big screens, they instead use their laptops to download the latest episode of “Game of Thrones” and “Broad City.” Instead, promote outdoor BBQ spaces, community gardens, and high Walk Scores to show your listing is community-minded.
When it all comes down to it, millennials are going to need the same (vegan) meat and (gluten-free) potatoes everybody else needs: Living rooms, kitchens, bathrooms, and bedrooms. The rest? It’s all (dairy free, non-GMO) gravy in getting them attracted to your listing.
ABOUT THE AUTHOR: Justin M. Riordan, LEED AP is the founder of Spade and Archer Design Agency, a home staging company with locations in Portland and Seattle. He is a thought leader and trendsetter in the real estate industry as well as the energy behind Spade and Archer, creating home staging that is simultaneously aspirational and obtainable. Prior to opening Spade and Archer in 2009, Riordan practiced interior architecture and interior construction for 12 years, bringing a diverse background as well as a bachelor of architecture to the home staging industry. With more than two decades of hands-on project management and design experience, Riordan delivers an unmatched level of precision, expertise and service to his clients. In addition, Riordan is an accomplished and engaging speaker who regularly presents at real estate industry events, sharing his expertise about home staging.