By Patti Stern, PJ & Company Staging and Interior Decorating
What is the key to staging a home in appealing to a broad demographic? Presenting a property’s main rooms so buyers can see its true potential beyond what they read in the listing.
A room showcased in a way that features the best use of the space will not only get noticed but will increase the perceived value and ultimately reduce the time spent on the market. The following are some examples of rooms that were “styled to sell” by meeting targeted buyer specific needs.
Feature a Room’s Original Purpose
Take away the guesswork from buyers by converting the key rooms of a home back to their original purpose. A living room that was being used as a library or office space (as shown in the example above) lacks the “wow factor” when entering the home and is a turn-off to young buyers looking for room to entertain guests.
By adding cozy furniture and modern accents such as a plush rug, wall art, and colorful throw pillows, the space has a fresh, welcoming appeal and helps buyers see the home’s true potential.
For the bedroom above that was used by the sellers as a wardrobe closet, it’s safe to say that buyers would lose interest if they can’t see how a full-sized bed, side table, and shelving would work in the room. Presenting a more functional use of the space rather than one that appears tiny with nothing but racks of hanging clothing, immediately might increase the property’s perceived value for buyers with young families.
Use Furnishings That Fit a Small Space
When staging a small, vacant property such as this flip/investment property shown above, choose the right sized furniture and don’t overdo with too many accents.
Try a love seat and smaller accent chair in the family room or position the head of a bed in front of a window to save space and increase perceived room size.
Present Creative Options For A Large Space
Or when styling a large space such as this living room, divide it into distinct sections to show creative uses of the space. We created a cozy game zone in this living room by incorporating a large round table and chairs accented with wall art by the window for an extra inviting touch. Buyers will not only be attracted to the style of the room, but the potential function as well.
ABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.