Photo credit: Blinds.com
By Katie Laird, guest contributor
When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the most professionally staged homes can leave something to be desired. Don’t let staging efforts go to waste—advise your clients to put the finishing touches on their staged homes, and boost their chances of selling. Here is a list of seven often overlooked finishing touches that can make a home shine.
1. Switch the lights.
It may seem like a big project, but switching out ceiling light fixtures is actually quite simple. Replacing old or broken fixtures can add a polished look and make a home feel updated. Remember that during showings and open houses, all lights will be on, so buyers’ eyes will be drawn to them. Choose something timeless that will go with any décor. And don’t forget the switch plates – dingy or yellowed light switches can make a staged room feel incomplete.
2. Consider window treatments.
Your clients may hesitate to replace blinds or shades before they move, because they can’t take them when they go. But remind them that custom window treatments can add significant value to the sale price. The right treatments can add privacy, style, and even energy efficiency to the home. They’re also the perfect way to frame a professionally-staged room. During your showing, treatments should allow as much natural light into the home as possible. Natural light balances any overly yellow lightbulbs and provides a blank canvas for the buyers to see clearly.
3. Touch-up the paint.
A professionally staged home will have impeccable furnishings and accessories. But chipped baseboards or scuffed walls can undo that polished look in an instant. Advise your clients to go through the home with touch-up paint and get rid of the most obvious offenses. It’s a simple way to hide the home’s age, and keep potential buyers focused on the its best attributes.
4. Give the floors some attention.
Stagers may add area rugs, but do not use rugs to hide scratched hardwoods or stained carpeting. Recommend that your clients make the investment into buffing and deep cleaning the flooring, so the rest of the staging looks at home in the pristine environment.
5. Add a little life.
Staging companies may add artificial plants as décor, but the living variety are even more appealing. Fresh flowers and houseplants brighten dining rooms, entryways, and bedside tables. Go neutral white or use this as an opportunity to add a pop of color. Also, try bowls of fruit, hanging ferns, or a small window herb garden to avoid having to put fresh flowers out every week. Don’t forget to look outside and freshen up the flower bed with new blooms and/or add a few potted plants around the front door.
6. Remove personal items.
Another final touch to making sure the staging looks natural is to remove any overly personal distractions. Remove family photos and memorabilia. If your sellers want to leave the frames on the wall to hide nail holes, have them consider putting a nice landscape print or piece of scrapbook paper in that spot instead. This goes for art, too. Your potential buyers might not share your enthusiasm for turn of the century pop-art, so the best choice is to swap it out for something classic, or remove completely.
7. Don’t forget storage areas.
Stagers will give special attention to the main living areas, but storage spaces like garages, closets, and basements are also vital selling points that need attention. Potential buyers look for roomy areas where they’ll be able to fit all their stuff. If basements and garages are overcrowded, it might send the signal that the home isn’t big enough for the buyers’ needs. Sellers may benefit from renting a storage space to help declutter and make every inch of the home irresistible.
ABOUT THE AUTHOR: Katie Laird is a frequent public speaker on social media marketing, social customer care, and profitable company culture. An active blogger and early social technology adopter, you can find her online as “happykatie” sharing home décor, yoga, parenting and vegetarian cooking tips. Laird is also the director of social marketing for Blinds.com.