Brokerage Gives One Home an ‘Extreme Holiday Makeover’

By Melissa Dittmann Tracey, REALTOR® Magazine

First Team Real Estate “Extreme Holiday Makeover” contest winner

Clark Griswold would be so proud. The brokerage First Team Real Estate, based in Huntington Beach, Calif., sponsored an Extreme Holiday Makeover contest, promising to deck out one lucky home in holiday lights and make it the “brightest house” on the block, if not in all of Southern California.

Nearly 1,000 people liked the brokerage’s Facebook page to apply for the contest. One lucky winner was chosen at random.

The winner received $5,000 worth of professional holiday decorations and $500 to pay for the energy use costs too. Two runner-ups were also given American Express gift cards.

The brokerage included a sign in the front yard of the home, noting it as the winner of the First Team Holiday Makeover contest.

“We thought the best way to say Happy Holidays after a record-breaking year was to let one lucky family let their whole neighborhood and all of those orbiting in space see how bright the holidays can be,” Rick Brotherton, vice president of marketing for First Team Real Estate, said in first announcing the contest in late October. “Real estate has had a good year, and we want to make sure it is a great holiday season.”

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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  1. What a fun way to celebrate a record year, spread holiday cheer and get some good marketing! I love that they were even given money to help pay for the energy costs. How beautiful! I’m sure it lights up the whole neighborhood.

  2. What a wonderful contest idea! I hope they also help them take down the decorations!