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Help Clients Determine What They Can Afford

Applications for mortgages continued their decline in the week ending Aug. 16, according to the most recent seasonally adjusted data from the Mortgage Bankers Association, dropping 4.6 percent from the previous week. The cause? Contract interest rates for conforming 30-year fixed-rate mortgages continued to increase, to 4.68 percent from 4.56 percent in the same week.

With rates rising, it’s all the more important for buyers to get only as much mortgage as they need and can afford. Help them thread that needle by posting to your blog a free article, 4 Tips to Determine How Much Mortgage You Can Afford, from the REALTOR® Content Resource. It’s one of five free articles now available in the September “Must-Knows for Smart Buyers” article package.

You can also post to your blog (or your website, Facebook page, or Twitter feed; add to your e-newsletter; email; or brand, print, and hand-deliver) any of about 1,000 always-free home listing, selling, and ownership articles. Just search the REALTOR® Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.

Image Alert

While you’re adding REALTOR® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR® Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy.

The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free homeownership content from HouseLogic to your marketing materials.

HouseLogic

HouseLogic is comprehensive consumer website — from NAR — geared to helping homeowners make smart decisions to enhance, maintain, and protect the value of their home.

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Comments
  1. Deb Lenox

    If I’m not a Realtor but work in the industry, can I create an account in order to view your materials?

  2. Anne Meczywor

    When I get new buyer clients, I encourage them STRONGLY to get a preapproval, and perhaps some financial “coaching” from a reputable local lender. Then, I set up our own meeting to go over what they are likely to encounter in the buying process under current market conditions. A huge part of this meeting is setting reasonable expectations. We talk about what they are preapproved for, as well as what their COMFORT level is. Then I pull up properties in that price range in communities they are considering. By showing them properties that have sold in their price range, they get a very clear picture of where we are headed, and they will not be disappointed.

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