Why You Need to Add More Photos to Your Listing NOW

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  1. I think the phenomenon of added days on market most likely correlates directly to the quality of the photos on the listing. If the photos are giving the buyer information that’s confusing, or the photos are unflattering, there is the potential that buyers are scared off and eliminate that house from showings. I firmly believe good photos attract buyers, but bad photos scare them away. And even a turn-key, perfect home can look bad if photographed poorly.

    Proper staging, and professional photography are a huge asset for not only selling a home for more money, but in my experience as a professional photographer, and former agent, it helps sell homes faster as well. I’d love to see a study that compared agent photographed listings to professionally photographed listings in terms of days on market, asking vs. sold price, and the amount of web hits and leads the listing generated.

  2. I would like to see any statistics you could find comparing professional photos vs amateur, that would be VERY interesting data. What type of camera and lens being used can make a huge difference in picture quality. A high megapixel wide-angle lens really allows a potential customer to see the room in one shot. Of course multiple angles of the room can provide a better glimpse of the home. Here is an example of a wide angle photograph vs a standard camera, http://www.quadcities.fsbofox.com/fsbo_packages.html. Scroll through the bottom images to see the example.

  3. Thanks Melissa, interesting stats. Did the researchers normalize for the quality of home? Higher quality homes naturally have more photos, corresponding to higher prices, but that doesn’t necessarily show causation for the higher prices.

    I believe the premise that lots of good listing photos are good for a home’s sales opportunities, but these stats don’t necessarily show that.

    Also, if the study shows that it takes more than 2 weeks extra to sell a home that has more photos, it might show a reason to limit your photos to the 5-10 best photos. Maybe that encourages more in-person visits to find out more about the home. Not sure why else more photos would slow sales.