By Barb Schwarz, CEO, StagedHomes.com
I am so very excited to be a featured speaker at this year’s annual convention of the National Association of REALTORS®! The REALTORS® Conference and Expo, NARdiGras 2010, is scheduled Nov. 5-8, 2010. I will be speaking on Sunday, Nov. 7, 2010, from 3:30 to 5 p.m.
In my presentation this year, “From Staging to Pricing to Getting it Sold!”, I will be sharing with you the latest and best staging ideas and tips for today’s market. Getting the property staged is not a choice in today’s market, it is a necessity. I will give you my ideas on what to say to communicate to the seller the importance of property staging, no matter what their budget may be. It doesn’t have to be about spending money. Rather, the seller needs to make an investment of time, energy, and dollars in their number one investment, their property. My presentation will outline what to say and when to say it so that your clients do get their house staged. In today’s market, it has to be staged!
As a broker myself, I will also be teaching key points for listing presentation and ideas for working in the market that we find ourselves in. I will give you my top 10 things that you must include in your listing presentation to get the listing. In addition to staging the house, it better be priced right. I will share my top ideas on how price a staged listing, too.
I am going to discuss how to handle sellers’ objections and how to positively educate your sellers on what you really do as you work for them. Too many REALTORS® assume that their sellers know the work that’s put in. But often the home owners does not know all of the details that go into the selling of their property.
So, “From Staging to Pricing to Getting It Sold,” we are going to look at it all, and I promise you, you will leave my session with ideas on verbal strategies and visual concepts to share with your sellers.
Here is a link a video about my up coming session, which I hope you will enjoy: http://www.realtor.org/convspkr.nsf/AnnualAlphaNew/BarbSchwarz
This year, I am celebrating my 25th year as a professional speaker and I so hope to see you in my session. We will achieve great things together as we work to serve the sellers of today and educate them more on home staging and pricing their house to get it sold!