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Rent Furniture to Give New Life to Your Vacant Listings

By Julie Chrissis, New England Staging Group

BEFORE

BEFORE

Selling a vacant home poses all sorts of challenges for real estate professionals. It feels uninspiring, doesn’t photograph well, the rooms appear smaller than they are, there is typically a lack of light, and you often are competing with furnished homes in your price point.

Staging a vacant home with furniture solves all of these problems and more.

So what do you need to know about renting furniture?

AFTER

AFTER

  • There is typically a minimum rental term. Industry standard is three months. Shorter terms often require a surcharge.
  • Payment requirements vary. Some companies require the entire rental to be paid upfront, others charge monthly with a security deposit required upfront.

  • Not all furniture rentals include accessories.

    BEFORE

    BEFORE

  • Pricing is often based on the cost per item so your quote and final pricing may vary. This is normal if inventory has changed.
  • Ask what happens at the end of the initial rental term. Some companies automatically renew the rental and some will call to ask if you want to renew.

    AFTER

    AFTER

There are several, national “budget” rental companies – before you rent from them, take a look at the product you will be getting. Putting cheap furniture into a home to fill it up doesn’t fool anyone.

The best course of action may be to contact your trusted local stager. She will likely have experience with furniture rentals. She can get you a quote, select the furniture, coordinate delivery, meet the truck, and ensure the furniture is set up properly and trash is removed. She will also likely have accessories if your rental company does not, including the small details like light bulbs and pillows that don’t usually come with a rental, even one that includes accessories. And, most importantly, she will professionally style the home.

Julie Chrissis

Julie Chrissis

ABOUT THE AUTHOR:

Julie Chrissis is the principal of New England Staging Group, which specializes in home staging for the luxury markets of metro-Boston and Southern New Hampshire. She is considered a local expert, and her work has been featured in many local publications.

Comments
  1. Nice article! I agree that staged homes showcase nicely. It is very true that renting cheap furniture is not a good idea. Some agents in our market look into trading rental furniture or decor for advertising.
    However, in this economy it can be difficult to justify spending money on such a rental. Each market will be different – depending on the inventory and market conditions some homes will have an edge by following your strategy.

  2. GREAT post. So true about budget rentals…you get what you pay for!

  3. I have successfully staged several vacant properties. The furniture breathes life into the house for sale. Cort Furniture has added more upscale pieces to their choices. They currently have different pieces that are in a range of prices.

    The great thing about rental furniture is that you can rent the appropriate style for the house. Stagers receive a discount on the rate AND the minimum length of the lease.

  4. We wholeheartedly agree that a beautifully staged home is likely to sell faster and often for more money than one that is vacant and unfurnished. HomeTenders of America, based in Scottsdale, AZ, and recently featured in “Realtor Magagine Online”, professionally stages vacant homes with the upscale furniture of full-time, live-in “caretakers”. These hometenders (not renters) are responsible for keeping the home “show ready” seven days a week at no cost to the home owner or realtor, pay for the utilities, landscape and pool maintenance costs, and keep a watchful eye on the property during the time it’s on the market.

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