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How About Some “Green” on the MLS?

By Melissa Dittmann Tracey, REALTOR® Magazine

greenhomeIf a buyer asks for homes with green, eco-friendly features, you might sometimes find it a time-consuming search to find that perfect “green” match. But a new online tool kit is offering guidance to local multiple listing services on how to create searchable fields so that those “green” homes can be found in just a few clicks.

The NATIONAL ASSOCIATION OF REALTORS®, along with a team of other associations and groups with green expertise, recently created the Green MLS Tool Kit (www.GreentheMLS.org) aimed at showing local MLSs how to add a green initiative to their MLS.

The request from buyers for “green” features in a home is growing. More buyers are looking to not only curtail high utility bills but also save the planet. Bringing a home’s green assets to the forefront can be an attractive selling point in today’s market, and many real estate professionals are even getting specialized training through the GREEN designation on green real estate issues.

The tool kit provides guidance to MLSs on creating searchable fields for environmentally-friendly home features as well as places to indicate any green certifications a home might have. This not only helps buyers more easily find homes with green attributes, but it also can help appraisers better understand the value green brings to a property, according to the tool kit.

The tool kit shows by example too. It also provides insight into how other MLSs have completed a green initiative and the sample forms they’ve used.

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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Comments
  1. I’m happy to report that we have greened the Maricopa County MLS! (ARMLS) A group of us gathered, put our heads together, and added green features to our MLS. We have continued to monitor what other agents feel is important and worth adding. We currently have 17 fields + Other, and another section for Certifications with the Year the Certification took place. We off to a great start and thanks to our MLS board, the features hit the MLS in lighting speed! Thanks gang!

  2. FINALLY!!! This was needed a long time ago. Green your MLS it makes a difference! Don’t put things like no VOC… goes right over LBP. Look at the ning site too for tips. I

  3. Last year I listed and sold a true green home in Paris, Kentucky. It had a contract on it in five days. Unfortunately that one fell through because of financial problems. So, it was off the market for 6 weeks. We did close on it the end of June with another buyer.

    We were getting calls on it every day. And people still ask me about it, and say, “If the owners ever decide to sell, let us know first.” This just happened again on Friday.

    It was very hard to find comps on it. I only found one other green home in Berea Ky.

    There is just something comforting about a green home; they are so simple. And it is nice to be doing your part to make the world a little better place to live in; to be enviromentally responsible.

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