By Melissa Dittmann Tracey, REALTOR® Magazine
If a buyer asks for homes with green, eco-friendly features, you might sometimes find it a time-consuming search to find that perfect “green” match. But a new online tool kit is offering guidance to local multiple listing services on how to create searchable fields so that those “green” homes can be found in just a few clicks.
The NATIONAL ASSOCIATION OF REALTORS®, along with a team of other associations and groups with green expertise, recently created the Green MLS Tool Kit (www.GreentheMLS.org) aimed at showing local MLSs how to add a green initiative to their MLS.
The request from buyers for “green” features in a home is growing. More buyers are looking to not only curtail high utility bills but also save the planet. Bringing a home’s green assets to the forefront can be an attractive selling point in today’s market, and many real estate professionals are even getting specialized training through the GREEN designation on green real estate issues.
The tool kit provides guidance to MLSs on creating searchable fields for environmentally-friendly home features as well as places to indicate any green certifications a home might have. This not only helps buyers more easily find homes with green attributes, but it also can help appraisers better understand the value green brings to a property, according to the tool kit.
The tool kit shows by example too. It also provides insight into how other MLSs have completed a green initiative and the sample forms they’ve used.