Pillow Power

By Charlene Storozuk

Redesign, one of the services I offer to clients, is what I like to think of as the Botox of the design world. It’s a cost-effective and less invasive way to change the appearance of your home while still achieving a huge impact.

Redesign involves working with a client’s existing furniture and changing things up by adjusting the furniture layout, adding accessories, and altering paint color.

Some of the principles of redesign can carry through to home staging as well.

BEFORE

BEFORE

For instance, take the couch in the photo to the left. This tired, worn couch was located in a lakefront penthouse that I recently staged.

Because of the price point of this property, the couch needed an instant facelift.

Instead of renting out new furniture to my clients, we opted to go the redesign route to cut down on costs.

AFTER

AFTER

By adding just five pillows and one throw to the center cushion seating area, it no longer looks out of place.

To further prove the power of something as simple as pillows and throws, here’s one more example.

BEFORE

BEFORE

This chair was located at the same property.  It was cumbersome and dated, but took on new life once a faux fur throw and pillow were added.

AFTER

AFTER

Doesn’t it look like something that you’d like to curl up in with a good book?

One of the goals of home staging is to make potential buyers feel comfortable in the property and entice them to stay longer. Something as simple as a cozy seating area can do just that. Add a tea cup to a side table along with an open book and the scene is set.

These are just a couple of examples of quick, inexpensive fixes for the budget conscious home owner.

Charlene Storozuk

Charlene Storozuk

ABOUT THE AUTHOR:

Charlene Storozuk is the owner of Dezigner Digz, a professional home staging and interior decorating company based in Burlington, Ontario. Her work is featured in the book FabJob Guide To Become A Home Stager, 2009 edition. She serves as regional vice-president, Canada for the Real Estate Staging Association and is a past recipient of the North American Leadership Award for her work as founder and president of the Halton & Hamilton-Wentworth RESA Chapter.

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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Comments
  1. This article hit home for me. I am always suggesting new pillows to spurce up a couch or add a punch of color. I have an old leather sofa myself and decided to spurce it up with a throw and some pillows. My husband teases me, as the pillows drive him crazy. I just say it’s either a new couch or pillows. Of course, the pillows win out! Pillows are a great tool for staging and redesigniing.

  2. Denise – Pillows can make a huge difference to the appearance of furniture and are definitely great for staging and redesign. They can get in the way though – my husband feels the same way (must be a guy thing).

  3. Yes, the pillows do make a difference by bringing in color and pattern to the big span of brown leather. Also improving the “after” look is the new coffee table, the rug on the floor and the green plant on the coffee table. It takes more than the pillows and throw to bring together the whole look.

  4. Maria

    We are in the process of trying to get our home on the market and need staging help for our living room! Our living room is so long and the placement of furniture has been a sticking point. Are there any free online services where one can send a photo of a room and get help/tips/suggestions as to what to do??
    We simply cannot afford to hire a staging company. 🙁
    Any guidance would be sincerely appreciated!!

  5. Rebecca

    Do you have any ideas for worn carpet? I cannot replace the carpet and have shampooed it but it still looks worn.

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