Three real estate pros accepted REALTOR® Magazine’s staging challenge: They had 2 hours to transform one room for under $250. They tackled a home office, living room, and master bedroom. See how they transformed these rooms by being budget savvy and smart with their accessories and placement of furniture. Get ideas for your listings!
In February 2009, REALTOR® Magazine launched the Masters Series, a video diary of top-producing practitioners, who represent expertise in a certain field within real estate. We traveled all over the country to meet some of the best real estate pros, followed them around for a day, and learned their trade secrets.
We’re planning for the 2010 series and we want to hear from you. We’re looking for a pro stager who also practices real estate.
Do you have at least a decade of experience with a high sales volume?
If this sounds like you, and you’d like to be considered for a 2010 Masters Series video, please contact senior editor Katherine Tarbox at ktarbox@realtors.org.
By Melissa Dittmann Tracey
Hint: This architecture style is often known for being square or rectangular with one or one-and-a-half stories and steeply pitched, gabled roofs. In the mid-20th century these small homes were popular in suburban developments.
By Charlene Storozuk
Let me start out by telling you that our home was the recipient of this quick and easy facelift. My husband and I bought our home as a fixer-upper. It’s taking longer than expected to finish because little things such as life, time, and money seem to get in the way. When it came time to update the bathroom, we had a decision to make. Do we totally renovate it, or spend the money on a new patio instead?
Since both of us love the outdoors, the patio won out. Here’s what I’ve done with the bathroom temporarily and something you can pass along as an inexpensive fix for those selling their homes.
You’ll see that the cupboards looked tired and were starting to peel. The previous home owner painted them before listing, but he either didn’t clean them thoroughly, or he used the wrong paint. Continue reading »
By Mary Cook, Mary Cook & Associates
Now more than ever, model homes are key sales tools for developers. In the current housing market crisis, people are weighing every factor in their decision on buying a home.
Beyond the typical questions on the quality of the finishes, school districts, and mortgage rates, those who are looking to spend their life savings on a place are looking for deeper psychological reasons to sign on the dotted line.
Does this home speak to me? Can I imagine my lifestyle being a fit here?
That’s why my firm spends so much time getting to know the prospective audience for which we design model homes. We design for specific people, often taking the time to create fictitious characters such as “John the Wall Streeter,” who lets his girlfriend decorate his place. Continue reading »
By Erica Christoffer, Contributing Editor, REALTOR® Magazine
Home modifications are an important step in getting buyers with disabilities into a new home. That’s why it’s important for real estate practitioners to be educated on the needs of their clients, where they can find specialized contractors, and the availability of financing programs.
According to the U.S. Census, 51.2 million people have some level of disability, which accounts for 18 percent of the population. Of those, an estimated 1.6 million Americans residing outside of institutions are wheelchair users.
Stephen Beard is a sales associate with Keller Williams Realty in Oakland/Piedmont, Calif. who specializes in accessible housing for people with disabilities. He has developed relationships with contractors who specialize in building wheelchair ramps and other types of home modifications and accessibility architecture. This is especially important in more established markets with older homes that typically do not easily lend themselves to modifications.
Beard understands the issues around mobility challenges as someone living with Cerebral Palsy who uses a cane.
“I saw an opportunity to specialize in real estate in a way that would allow me to serve this community that has not had many advocates in the real estate community in the past,” Beard says. “I am always thinking, ‘Are we going to be able to build a ramp here? Or is the bathroom big enough to do a 360-degree turn around in a wheelchair?’ because there are so few properties that are accessible to begin with here [in the Bay area].” Continue reading »
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