By Melissa Dittmann Tracey
Determining which home to buy goes beyond the number of bedrooms, square footage, or even location, according to Azevedo & Associates, a real estate brokerage in Granite Bay, Calif. Instead, the real estate company is asking its buyers to weigh the emotional and psychological pull of a home.
The brokerage believes such responses are a major driver for home purchasing and developed the Houseonality Quiz to lead buyers through an exercise to tap into those psychological and emotional triggers of homeownership.
The company’s quiz is based on the Object Relations Theory, which emphasizes the human need for relationships and how that innate need leads to forming attachments onto objects, such as our homes.
In the Houseonality Quiz, you’re asked to visualize a scene of walking in the woods and approaching your dream home and imagining what it looks like. Depending on what you visualize—whether a fenced in yard or open, for example—the Web site provides details of what home you will likely be drawn to based on the relationship to the values and ideals you identify. Another quiz asks you to prioritize a set of five tasks. Based on the priorities you set, the Web site tells you what home characteristics you’ll likely seek.
“People have memories, moments, events tied to their homes,” Jennifer Azevedo, owner and broker of Azevedo & Associates, says in a press release announcing the new quiz. “It definitely is a relationship. … We are allowing people to really take a look at and identify what type of house they need in order to fulfill their lifestyle, their dreams, values, and priorities.”
Do you think such quizzes that tap the psychological pull of homeownership will help your buyers narrow their search for a home?