Starting the Conversation: Convincing Sellers to Stage a Home

By Patti Stern, Principal PJ & Company Staging and Interior Decorating Staging is no longer optional for sellers who want to get the most value from their home. Many sellers are still reluctant to stage, making it a tough...
September 1, 2014

4 Tips for Furniture Arrangement

You step into a room and you know something is off but you can’t pinpoint it. Could it be the furniture arrangement? Home design writer Fred Albert with the Houzz editorial staff offers up several tips on proper furniture...
August 25, 2014

Free e-Newsletter Info Shows Owners TLC for the Home

Help home owners make their home the “youngest” on the block. Add to your e-newsletter a free article, “Is Your Home Older Than Its Years?,” from the REALTOR® Content Resource. It’s one of five free articles now available in...
August 22, 2014

The Chic, New Neutral Color Backdrop

By Melissa Dittmann Tracey, REALTOR® Magazine Move over, beige. Shades of whites and grays are becoming the trendy wall color choice nowadays. For contemporary, sophisticated walls, stagers are reaching for the whites and grays. In some cases, the colors...
August 18, 2014

5 Design Trends You May Want to Avoid in Staging

By Melissa Dittmann Tracey, REALTOR® Magazine Stagers are embracing some of the latest home design trends in freshening up homes for-sale (view this “Dressed to Sell” slideshow). But some trends, they’re thinking twice about incorporating. “If you’re too trendy,...
August 11, 2014

Fixer-Upper Sellers Unrealistic on Price?

Sure, the sellers know potential buyers must be willing to invest much-needed TLC in their home after the purchase. The tough part is getting them to price properly based on the true cost of necessary fixes. Help them be...
August 8, 2014

Mow in the Know: 5 Common Mowing Mistakes to Avoid

Contributed by John Deere  1. Cutting too short. Each time you mow, only remove about one-third of the grass blade. Shorter clippings break down more easily, allowing some of the natural nitrogen to return to the soil. If you...
August 4, 2014

Quick Ways to Create Shade

Help sellers create a cool outdoor living space buyers will want to relax in during showings — and come back to after they’ve bought the place. Post to Facebook a free article from the REALTOR® Content Resource with smart...
July 25, 2014

Pillow Talk: How to Use Pillows in Staging

By Audra Slinkey, Home Staging Resource I gotta say it, I LOVE pillows! I’ve seen so many spaces transformed with the simple addition of pillows that I had to share some of my favorite photos of pillow inspired spaces,...
July 21, 2014

5 Deck Makeover Projects Under $300

Give sellers everything they need to transform their deck into that one feature of their home buyers can’t walk away from — without spending a fortune. Email a free article from the REALTOR® Content Resource: “5 Deck Makeover Projects...
July 11, 2014